In my podcast series “Evolving Media” (yeah, my imagination didn’t reach further than just taking the name from this blog and using it for the podcast series as well… but hey, why change a winning concept?) I’m privileged to be able to chat with some of the brighter minds in the media sphere to talk…Read more Checklist for creators – are we really doing what we should be doing?
interactive storytelling
Location based and engaging – telling stories through your everyday world
I will hazard a guess that very few readers of this blog missed that Pokemon Go was a bit of a success last year. It was great fun. For a while, for me, but for far longer for other people. And if Pokemon Go showed one thing, it was that Augmented Reality could work extremely…Read more Location based and engaging – telling stories through your everyday world
Musically Speaking – storytelling on a musical framework
Since we started our own production company last spring (feel free to visit us here and sign up for the newsletter 🙂 ) we’ve been working on a number of different projects, ranging from creating marketing campaigns to assisting with though leadership projects, from TV-series about YouTubers to GPS-based storytelling in a city-setting. Although few…Read more Musically Speaking – storytelling on a musical framework
How to make your story resonate
If there is one thing we all want it’s to be heard and recognized. Whatever the story we are telling is, we want it to reach someone and cause a reaction. Most of the stories we tell are personal, directed at one person or a small group, but some are intended for far larger audiences.…Read more How to make your story resonate
Chasing the story
Regular readers of this blog know that I’m very much into storytelling, and almost as much into exploring how different media platforms can be utilized to create projects, story worlds and campaigns where the different parts build on each other, offering a total that is greater than the sum of its parts. Furthermore, how can…Read more Chasing the story
The Age of Stories
I’d like to take a moment to follow up on my last post. In ”The Age of the Storyteller” we talked about the current trends of no longer focusing on ownership – no matter what kind of ownership we’re talking about – and instead being more interested in access to the things previous generations were…Read more The Age of Stories
Five focus areas for successful multiplatform storytelling
SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for. This, in turn, means more complexity to the project and a lot more work. The upside is that we can arrive…Read more Five focus areas for successful multiplatform storytelling
The Value Brought by Stories
If you’ve read some of my other blog posts here on ”Evolving Media” you have probably noticed that I put quite a lot of faith in the power of good storytelling. Read my posts, and you’ll see that I’m quite convinced that a well crafted story, standing on the foundation of a thoroughly thought-out and…Read more The Value Brought by Stories
Possibly impossible – the challenging art of looking past what is possible to what is probable
Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to tell compelling stories over more than one media, in ways that engages and immerses the audience and utilize the strengths of…Read more Possibly impossible – the challenging art of looking past what is possible to what is probable
One Year in the world of Transmedia and Multiplatform Storytelling
Following up on my curation of my blog from last year - "One Year In Transmedia" - I today published "One Year In Now Media". It's a curation of this blog, with a number of articles divided into subsections according to topic. It's available for free on Slideshare on a Creative Commons license. I'm very…Read more One Year in the world of Transmedia and Multiplatform Storytelling