In my podcast series “Evolving Media” (yeah, my imagination didn’t reach further than just taking the name from this blog and using it for the podcast series as well… but hey, why change a winning concept?) I’m privileged to be able to chat with some of the brighter minds in the media sphere to talk…Read more Checklist for creators – are we really doing what we should be doing?
I will hazard a guess that very few readers of this blog missed that Pokemon Go was a bit of a success last year. It was great fun. For a while, for me, but for far longer for other people. And if Pokemon Go showed one thing, it was that Augmented Reality could work extremely…Read more Location based and engaging – telling stories through your everyday world
Since we started our own production company last spring (feel free to visit us here and sign up for the newsletter 🙂 ) we’ve been working on a number of different projects, ranging from creating marketing campaigns to assisting with though leadership projects, from TV-series about YouTubers to GPS-based storytelling in a city-setting. Although few…Read more Musically Speaking – storytelling on a musical framework
If there is one thing we all want it’s to be heard and recognized. Whatever the story we are telling is, we want it to reach someone and cause a reaction. Most of the stories we tell are personal, directed at one person or a small group, but some are intended for far larger audiences.…Read more How to make your story resonate
Regular readers of this blog know that I’m very much into storytelling, and almost as much into exploring how different media platforms can be utilized to create projects, story worlds and campaigns where the different parts build on each other, offering a total that is greater than the sum of its parts. Furthermore, how can…Read more Chasing the story
I’d like to take a moment to follow up on my last post. In ”The Age of the Storyteller” we talked about the current trends of no longer focusing on ownership – no matter what kind of ownership we’re talking about – and instead being more interested in access to the things previous generations were…Read more The Age of Stories
SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for. This, in turn, means more complexity to the project and a lot more work. The upside is that we can arrive…Read more Five focus areas for successful multiplatform storytelling