Your story vehicle

Earlier this week I published a couple of posts, one about corporate storytelling and the other about the need for anyone in any field related to an audience to start honing and defining their own narrative and their own story world. This notion of storytelling as a vehicle and a method of gaining and keeping…Read more Your story vehicle


Crafting the story of you

In a blog post yesterday I talked about the topic of corporate storytelling and how I see it as a natural way of engaging with the audience and the customer base for any company or organisation. Now, some discussions I’ve been having over the past couple of days have touched upon what I view as…Read more Crafting the story of you

Corporate storytelling – the what and the why

How can corporations use storytelling to become better and more profitable? Well, in much the same way everyone else can do it. I’ve spent a couple of days this week at the Nordisk Panorama festival and have presented my company to a number of people. I’ve explained how we have a core competence spanning over…Read more Corporate storytelling – the what and the why


Asking yourself the right Ask

This post is a follow-up to my post about The Art of the Ask from earlier this year. In this post, I explore deeper into the last of the Asks I talked about - the Self Ask. I’ve always been inclined to say a resounding “YES!” when someone has suggested a project, a collaboration, a new…Read more Asking yourself the right Ask


Location based and engaging – telling stories through your everyday world

I will hazard a guess that very few readers of this blog missed that Pokemon Go was a bit of a success last year. It was great fun. For a while, for me, but for far longer for other people. And if Pokemon Go showed one thing, it was that Augmented Reality could work extremely…Read more Location based and engaging – telling stories through your everyday world


Grappling with the Collective Journey

An Interview with Jeff Gomez about a Vital New Narrative Model Jeff Gomez, CEO of New York production studio Starlight Runner, apparently loves, and has always loved, a challenge. In the 1970s, while many shy imaginative high school students were fighting imaginary monsters in store-bought Dungeons & Dragons modules, Jeff was running off-script, inventing entire…Read more Grappling with the Collective Journey


The Power of True Stories

I recently read an interesting article on storytelling by Jonathan Gottschall. I’ve been for a long time - like Gottschall, apparently - quite fascinated by the power a well-crafted and well-told story can have, in almost any sort of circumstances. In my line of work - creating, developing and producing everything from TV shows to…Read more The Power of True Stories