Location based and engaging – telling stories through your everyday world

I will hazard a guess that very few readers of this blog missed that Pokemon Go was a bit of a success last year. It was great fun. For a while, for me, but for far longer for other people. And if Pokemon Go showed one thing, it was that Augmented Reality could work extremely…Read more Location based and engaging – telling stories through your everyday world

Grappling with the Collective Journey

An Interview with Jeff Gomez about a Vital New Narrative Model Jeff Gomez, CEO of New York production studio Starlight Runner, apparently loves, and has always loved, a challenge. In the 1970s, while many shy imaginative high school students were fighting imaginary monsters in store-bought Dungeons & Dragons modules, Jeff was running off-script, inventing entire…Read more Grappling with the Collective Journey

The Power of True Stories

I recently read an interesting article on storytelling by Jonathan Gottschall. I’ve been for a long time - like Gottschall, apparently - quite fascinated by the power a well-crafted and well-told story can have, in almost any sort of circumstances. In my line of work - creating, developing and producing everything from TV shows to…Read more The Power of True Stories

Musically Speaking – storytelling on a musical framework

Since we started our own production company last spring (feel free to visit us here and sign up for the newsletter 🙂 ) we’ve been working on a number of different projects, ranging from creating marketing campaigns to assisting with though leadership projects, from TV-series about YouTubers to GPS-based storytelling in a city-setting. Although few…Read more Musically Speaking – storytelling on a musical framework

How to make your story resonate

If there is one thing we all want it’s to be heard and recognized. Whatever the story we are telling is, we want it to reach someone and cause a reaction. Most of the stories we tell are personal, directed at one person or a small group, but some are intended for far larger audiences.…Read more How to make your story resonate

Chasing the story

Regular readers of this blog know that I’m very much into storytelling, and almost as much into exploring how different media platforms can be utilized to create projects, story worlds and campaigns where the different parts build on each other, offering a total that is greater than the sum of its parts. Furthermore, how can…Read more Chasing the story

Managing stories

I’ve had some interesting discussions over the past few days regarding social media and how companies address challenges and issues regarding what’s happening there. We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to…Read more Managing stories