Reaching out, engaging audiences – but to which extent?

The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?

E-sports, gaming, streaming – an in-depth talk with Angela Natividad

For the fifth episode of The Evolving Media Podcast I got in touch with Angela Natividad from Hurrah.gg, the world's first creative agency devoted 100% to e-sports. Angela is an enigma and one of the more creative and innovative persons I have the pleasure of knowing, and her knowledge of the world of online gaming…Read more E-sports, gaming, streaming – an in-depth talk with Angela Natividad

The Collective Journey and the Narrative Reversal

The third episode of The Evolving Media Podcast just dropped. It's a highly interesting and instructive talk with Jeff Gomez of Starlight Runner Entertainment, who've been championing the notion of a Collective Journey taking over from the classic Hero's Journey when it comes to experiencing and engaging with stories. In this talk, we go into…Read more The Collective Journey and the Narrative Reversal

Reaching people the right way

The second episode of The Evolving Media Podcast dropped on Friday. We're continuing our exploration of where the field of media is heading and what we as creators and producers can do to reach audiences better, engage with them and start cultivating more long-standing relationships. In Episode 2 I'm talking to Mike Monello from Campfire…Read more Reaching people the right way

The Power of True Stories

I recently read an interesting article on storytelling by Jonathan Gottschall. I’ve been for a long time - like Gottschall, apparently - quite fascinated by the power a well-crafted and well-told story can have, in almost any sort of circumstances. In my line of work - creating, developing and producing everything from TV shows to…Read more The Power of True Stories