The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
For the fifth episode of The Evolving Media Podcast I got in touch with Angela Natividad from Hurrah.gg, the world's first creative agency devoted 100% to e-sports. Angela is an enigma and one of the more creative and innovative persons I have the pleasure of knowing, and her knowledge of the world of online gaming…Read more E-sports, gaming, streaming – an in-depth talk with Angela Natividad
The third episode of The Evolving Media Podcast just dropped. It's a highly interesting and instructive talk with Jeff Gomez of Starlight Runner Entertainment, who've been championing the notion of a Collective Journey taking over from the classic Hero's Journey when it comes to experiencing and engaging with stories. In this talk, we go into…Read more The Collective Journey and the Narrative Reversal
The second episode of The Evolving Media Podcast dropped on Friday. We're continuing our exploration of where the field of media is heading and what we as creators and producers can do to reach audiences better, engage with them and start cultivating more long-standing relationships. In Episode 2 I'm talking to Mike Monello from Campfire…Read more Reaching people the right way
As some of you might know I started up my own company last year together with a former colleague of mine. I was expecting hard work - which it has been - and some challenging moments, which also have appeared from time to time. What I was hoping for, but didn’t fully dare count on,…Read more It’s WE, not ME
One challenge that has been with me throughout most of my active life as a content developer and producer has been the careful approach to the Ask. Whatever we’ve been involved in, it has always come up against the need to ask something of someone at some point. How to make this Ask, how to…Read more The Art of the Ask
I recently read an interesting article on storytelling by Jonathan Gottschall. I’ve been for a long time - like Gottschall, apparently - quite fascinated by the power a well-crafted and well-told story can have, in almost any sort of circumstances. In my line of work - creating, developing and producing everything from TV shows to…Read more The Power of True Stories