The Collective Journey and the Narrative Reversal

The third episode of The Evolving Media Podcast just dropped. It's a highly interesting and instructive talk with Jeff Gomez of Starlight Runner Entertainment, who've been championing the notion of a Collective Journey taking over from the classic Hero's Journey when it comes to experiencing and engaging with stories. In this talk, we go into…Read more The Collective Journey and the Narrative Reversal

Reaching people the right way

The second episode of The Evolving Media Podcast dropped on Friday. We're continuing our exploration of where the field of media is heading and what we as creators and producers can do to reach audiences better, engage with them and start cultivating more long-standing relationships. In Episode 2 I'm talking to Mike Monello from Campfire…Read more Reaching people the right way

The Power of True Stories

I recently read an interesting article on storytelling by Jonathan Gottschall. I’ve been for a long time - like Gottschall, apparently - quite fascinated by the power a well-crafted and well-told story can have, in almost any sort of circumstances. In my line of work - creating, developing and producing everything from TV shows to…Read more The Power of True Stories

Musically Speaking – storytelling on a musical framework

Since we started our own production company last spring (feel free to visit us here and sign up for the newsletter 🙂 ) we’ve been working on a number of different projects, ranging from creating marketing campaigns to assisting with though leadership projects, from TV-series about YouTubers to GPS-based storytelling in a city-setting. Although few…Read more Musically Speaking – storytelling on a musical framework

How to make your story resonate

If there is one thing we all want it’s to be heard and recognized. Whatever the story we are telling is, we want it to reach someone and cause a reaction. Most of the stories we tell are personal, directed at one person or a small group, but some are intended for far larger audiences.…Read more How to make your story resonate