How to make your story resonate

If there is one thing we all want it’s to be heard and recognized. Whatever the story we are telling is, we want it to reach someone and cause a reaction. Most of the stories we tell are personal, directed at one person or a small group, but some are intended for far larger audiences.…Read more How to make your story resonate

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Five focus areas for successful multiplatform storytelling

SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for. This, in turn, means more complexity to the project and a lot more work. The upside is that we can arrive…Read more Five focus areas for successful multiplatform storytelling

Using the user – developing content in 2015

I wrote a post a couple of weeks ago endorsing the building of personas as a tool for content creators. I had a number of positive responses to the post, from people in the academic world as well as people from the creation side of the content business. Since a major reason I got in…Read more Using the user – developing content in 2015

One Year in the world of Transmedia and Multiplatform Storytelling

Following up on my curation of my blog from last year - "One Year In Transmedia" - I today published "One Year In Now Media". It's a curation of this blog, with a number of articles divided into subsections according to topic. It's available for free on Slideshare on a Creative Commons license. I'm very…Read more One Year in the world of Transmedia and Multiplatform Storytelling

Transmedia and multiplatform business

I am currently attending the Multiplatform Business School in Ronda, Spain, a five day workshop on, well, how to do business in an age of multiplatform content. It’s been some highly instructive five days, with something like 9-10 projects participants brought to the workshop being constructively criticized and developed further in a timely fashion. An…Read more Transmedia and multiplatform business