The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
In the fourth episode of my Evolving Media Podcast we dive into the world of documentary filmmaking. It's a world that is facing a lot of challenges, and in this episode we try to make sense of the things we're facing today. Have a listen, and share onward if you find it interesting! The…Read more The Changing World of Documentary Filmmaking
The second episode of The Evolving Media Podcast dropped on Friday. We're continuing our exploration of where the field of media is heading and what we as creators and producers can do to reach audiences better, engage with them and start cultivating more long-standing relationships. In Episode 2 I'm talking to Mike Monello from Campfire…Read more Reaching people the right way
It’s in the air. Can you feel it? That whiff of… well, crumbling pillars, decay and the blossoming of something new. I might be imagining things, but I’d like to think I’m not. Since we kicked off our own company in the spring of 2016 we’ve been involved in our fair share of marketing efforts.…Read more The day marketing grew up
It's that time of the year again. Time to take stock of the year that was, and take a look at the year that we're currently heading into. And what a time to be alive, at least if you have any interest in the world of media... for good and for bad. There have been…Read more The Year in Now Media 2018
I’ve been extremely fortunate this past year. Due to different possibilities and offers being thrown my way I’ve had the luxury of taking part of a number of different events, which have given me insight into a great deal of exciting projects around the world. Ranging from VR to straight-up TV documentaries, from academia barging…Read more Out with the old, in with the … new?
I recently read an interesting article on storytelling by Jonathan Gottschall. I’ve been for a long time - like Gottschall, apparently - quite fascinated by the power a well-crafted and well-told story can have, in almost any sort of circumstances. In my line of work - creating, developing and producing everything from TV shows to…Read more The Power of True Stories