Content is King, was what I heard ages and ages ago as I took some of my first fledgling steps into the transmedia storytelling world of that time, and it rang very true then. Context is King, was the next rallying cry heard from the people in the media industry with their gaze firmly trained…Read more The art of putting ones money where ones mouth is
audience engagement
Playing to the masses
Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses
It’s WE, not ME
As some of you might know I started up my own company last year together with a former colleague of mine. I was expecting hard work - which it has been - and some challenging moments, which also have appeared from time to time. What I was hoping for, but didn’t fully dare count on,…Read more It’s WE, not ME
Change we can believe in
We’ve been talking about the content industry being in a state of flux for as long as I can remember now. Every month there has been a new disruption doing away with the old and introducing the new, bringing with it a slew of experts, producers, startups and projects. There has been almost no escape,…Read more Change we can believe in
The Art of the Ask
One challenge that has been with me throughout most of my active life as a content developer and producer has been the careful approach to the Ask. Whatever we’ve been involved in, it has always come up against the need to ask something of someone at some point. How to make this Ask, how to…Read more The Art of the Ask
One Year in Now Media Vol VI
As I’ve done for the past six years, I today published a compilation of this blog and it’s posts from the past year as a free-to-read PDF over on Slideshare and as a download here. There is also an epub-version available for download from Dropbox here. The publication also features interviews with Mike Monello, Jeff…Read more One Year in Now Media Vol VI
The Power of True Stories
I recently read an interesting article on storytelling by Jonathan Gottschall. I’ve been for a long time - like Gottschall, apparently - quite fascinated by the power a well-crafted and well-told story can have, in almost any sort of circumstances. In my line of work - creating, developing and producing everything from TV shows to…Read more The Power of True Stories
