The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
audience engagement
The art of listening
I started producing the Evolving Media podcast back in November last year, as I felt an urge to find a way to convey thoughts, ideas, principles, best practices and examples in an easily accessible way. Having spent quite a few years producing radio back in the 90s and early 00s a podcast felt like a…Read more The art of listening
E-sports, gaming, streaming – an in-depth talk with Angela Natividad
For the fifth episode of The Evolving Media Podcast I got in touch with Angela Natividad from Hurrah.gg, the world's first creative agency devoted 100% to e-sports. Angela is an enigma and one of the more creative and innovative persons I have the pleasure of knowing, and her knowledge of the world of online gaming…Read more E-sports, gaming, streaming – an in-depth talk with Angela Natividad
The Collective Journey and the Narrative Reversal
The third episode of The Evolving Media Podcast just dropped. It's a highly interesting and instructive talk with Jeff Gomez of Starlight Runner Entertainment, who've been championing the notion of a Collective Journey taking over from the classic Hero's Journey when it comes to experiencing and engaging with stories. In this talk, we go into…Read more The Collective Journey and the Narrative Reversal
Reaching people the right way
The second episode of The Evolving Media Podcast dropped on Friday. We're continuing our exploration of where the field of media is heading and what we as creators and producers can do to reach audiences better, engage with them and start cultivating more long-standing relationships. In Episode 2 I'm talking to Mike Monello from Campfire…Read more Reaching people the right way
The art of putting ones money where ones mouth is
Content is King, was what I heard ages and ages ago as I took some of my first fledgling steps into the transmedia storytelling world of that time, and it rang very true then. Context is King, was the next rallying cry heard from the people in the media industry with their gaze firmly trained…Read more The art of putting ones money where ones mouth is
Playing to the masses
Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses
It’s WE, not ME
As some of you might know I started up my own company last year together with a former colleague of mine. I was expecting hard work - which it has been - and some challenging moments, which also have appeared from time to time. What I was hoping for, but didn’t fully dare count on,…Read more It’s WE, not ME
Change we can believe in
We’ve been talking about the content industry being in a state of flux for as long as I can remember now. Every month there has been a new disruption doing away with the old and introducing the new, bringing with it a slew of experts, producers, startups and projects. There has been almost no escape,…Read more Change we can believe in
The Art of the Ask
One challenge that has been with me throughout most of my active life as a content developer and producer has been the careful approach to the Ask. Whatever we’ve been involved in, it has always come up against the need to ask something of someone at some point. How to make this Ask, how to…Read more The Art of the Ask
