The art of putting ones money where ones mouth is

Content is King, was what I heard ages and ages ago as I took some of my first fledgling steps into the transmedia storytelling world of that time, and it rang very true then. Context is King, was the next rallying cry heard from the people in the media industry with their gaze firmly trained…Read more The art of putting ones money where ones mouth is

Playing to the masses

Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses

One Year in Now Media Vol VI

As I’ve done for the past six years, I today published a compilation of this blog and it’s posts from the past year as a free-to-read PDF over on Slideshare and as a download here. There is also an epub-version available for download from Dropbox here. The publication also features interviews with Mike Monello, Jeff…Read more One Year in Now Media Vol VI

The Power of True Stories

I recently read an interesting article on storytelling by Jonathan Gottschall. I’ve been for a long time - like Gottschall, apparently - quite fascinated by the power a well-crafted and well-told story can have, in almost any sort of circumstances. In my line of work - creating, developing and producing everything from TV shows to…Read more The Power of True Stories