Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses
content
It’s WE, not ME
As some of you might know I started up my own company last year together with a former colleague of mine. I was expecting hard work - which it has been - and some challenging moments, which also have appeared from time to time. What I was hoping for, but didn’t fully dare count on,…Read more It’s WE, not ME
The Art of the Ask
One challenge that has been with me throughout most of my active life as a content developer and producer has been the careful approach to the Ask. Whatever we’ve been involved in, it has always come up against the need to ask something of someone at some point. How to make this Ask, how to…Read more The Art of the Ask
One Year in the world of Transmedia and Multiplatform Storytelling
Following up on my curation of my blog from last year - "One Year In Transmedia" - I today published "One Year In Now Media". It's a curation of this blog, with a number of articles divided into subsections according to topic. It's available for free on Slideshare on a Creative Commons license. I'm very…Read more One Year in the world of Transmedia and Multiplatform Storytelling
Refuting the "Content is King, but a King w/o an army is nothing" claim
Just read the statement in the header on Twitter, a quote from some conference or another.I can understand where they are coming from, as I assume whomever came up with that statement is a developer of apps/technical solutions/whatever. Code, gadgets, widgets, the stuff that will take the story to the audience. Or they are marketers,…Read more Refuting the "Content is King, but a King w/o an army is nothing" claim
Simon Staffans // Evolving Media 