The art of putting ones money where ones mouth is

Content is King, was what I heard ages and ages ago as I took some of my first fledgling steps into the transmedia storytelling world of that time, and it rang very true then. Context is King, was the next rallying cry heard from the people in the media industry with their gaze firmly trained…Read more The art of putting ones money where ones mouth is

It’s going down – the struggle to adapt to a Brave New World

I’ve been involved in the media industry for close to 30 years already (yup, that number is a bit scary, I admit). Granted, I started out at a very young age. Still, I’ve been creating and producing stuff for most platforms you could think of, from publishing to radio, from TV to online, from mobile…Read more It’s going down – the struggle to adapt to a Brave New World

Snake oil and divine opportunities – how media is evolving

As readers of this blog might’ve noticed, I’m somewhat focused on where we’re heading, especially with regards to the world of media. As almost everything is becoming media-ized, and as media itself is making its way into more and more facets of our daily lives, I believe we’re heading into partly promising but at the…Read more Snake oil and divine opportunities – how media is evolving

Playing to the masses

Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses

The Year in Now Media 2018

It's that time of the year again. Time to take stock of the year that was, and take a look at the year that we're currently heading into. And what a time to be alive, at least if you have any interest in the world of media... for good and for bad. There have been…Read more The Year in Now Media 2018