Creative use of artificial intelligence

Introduction Ever since the first computer was programmed with artificial intelligence, it's been thought of as a tool that eventually would be able to do just about everything; from solving math problems to helping doctors diagnose diseases. When talking AI your own imagination is the only limit. In fact, many people, especially of late, have…Read more Creative use of artificial intelligence

Artificial intelligence and the world of media

So, here we are. We all thought – hoped – we’d be going back to something resembling normalcy as the Covid pandemic slowly abated. But that didn’t materialise, thanks to Russia’s invasion of Ukraine and the sudden realisation of the whole world that the non-sustainability of business-as-usual is now going to bite us in the…Read more Artificial intelligence and the world of media

Reach, visibility and engagement – the questionnaire

Over the past months you've had the opportunity to read thoughts and advice regarding how to analyse the projects you're working on with an eye on gaining visibility, reaching audiences and engaging with them in a fruitful way. Earlier this week, I presented a first version of the questionnaire I've been building at the Documentary…Read more Reach, visibility and engagement – the questionnaire

Reach, visibility and engagement part eight – collaboration

In this final post in our series on how we can look at our projects when aiming at reaching audiences, engaging with them and arriving at the desired impact we'll talk about one of the more crucial aspects of today - collaboration. There is an ever-growing need to be a jack-of-all-trades when it comes to…Read more Reach, visibility and engagement part eight – collaboration

Reach, visibility and engagement part seven – impact and narrative reversal

In the earlier post this week we discussed looking at our project as a Flash or as a Slow Burn project, or some combination of the two, when looking at creating and sustaining a project that reaches audiences, engages with them and hopefully arrives at the desired outcome. Today I'd like to discuss a couple…Read more Reach, visibility and engagement part seven – impact and narrative reversal

Reach, visibility and engagement part six – flash or slow burn

When talking about reaching and engaging with an audience and achieving the desired impact from that interaction, one helpful way of analysing your project is what I like to call Flash or Slow Burn. It ties in with the last post about longevity but is more hands-on and helps when deciding what kind of actions…Read more Reach, visibility and engagement part six – flash or slow burn

Reach, visibility and engagement part five – longevity

Thus far we’ve covered quite a lot of aspects in this journey. We're moving towards a better understanding of how we need to view our projects and what questions we need to ask. What we want to arrive at is a better understanding of how our projects can reach and engage people, either long or…Read more Reach, visibility and engagement part five – longevity

Reach, visibility and engagement part four – intensity and polarisation

In this post we’ll look at a couple of important facets to take into consideration when looking at your project from an outreach and engagement perspective. I’ve tried out several different terms but the ones I feel mirror these facets the best are Intensity and Polarisation. Polarisation is quite self-evident - is your project one…Read more Reach, visibility and engagement part four – intensity and polarisation