The creative industries are on the brink of transformation due to generative AI, comparable to past technological advancements. The author, with extensive experience in storytelling and technology, emphasizes AI's potential to enhance transmedia storytelling, enabling genuine audience participation and narrative coherence across platforms, while advocating for ethical considerations in its use.
The AI Precipice
I feel we're standing on a precipice. Only... not many of us are aware that we are. Over the past few months I (and we) have been producing a lot with AI. The 24 episode series we did with indigenous Sami school children from Sweden - where we augmented the children's creativity with AI for…Read more The AI Precipice
Revolutionising transmedia through AI
The world of storytelling is a constantly evolving landscape, as the name of this blogs eludes to. Creators seemingly won't stop seeking out innovative ways to captivate audiences and convey their tales. Nor should they! If readers remember, more than a decade ago, transmedia storytelling emerged on the scene as a groundbreaking approach that brought…Read more Revolutionising transmedia through AI
Five months in generative AI
A summary of five whirlwind months on the fringes of the ever-expanding world of generative AI.
Creative use of artificial intelligence
Introduction Ever since the first computer was programmed with artificial intelligence, it's been thought of as a tool that eventually would be able to do just about everything; from solving math problems to helping doctors diagnose diseases. When talking AI your own imagination is the only limit. In fact, many people, especially of late, have…Read more Creative use of artificial intelligence
AI as a creative development tool
AI art is disruptive as hell. How can we use it in our creative processes? And should we?
Artificial intelligence and the world of media
So, here we are. We all thought – hoped – we’d be going back to something resembling normalcy as the Covid pandemic slowly abated. But that didn’t materialise, thanks to Russia’s invasion of Ukraine and the sudden realisation of the whole world that the non-sustainability of business-as-usual is now going to bite us in the…Read more Artificial intelligence and the world of media
Reach, visibility and engagement – the questionnaire
Over the past months you've had the opportunity to read thoughts and advice regarding how to analyse the projects you're working on with an eye on gaining visibility, reaching audiences and engaging with them in a fruitful way. Earlier this week, I presented a first version of the questionnaire I've been building at the Documentary…Read more Reach, visibility and engagement – the questionnaire
Reach, visibility and engagement part eight – collaboration
In this final post in our series on how we can look at our projects when aiming at reaching audiences, engaging with them and arriving at the desired impact we'll talk about one of the more crucial aspects of today - collaboration. There is an ever-growing need to be a jack-of-all-trades when it comes to…Read more Reach, visibility and engagement part eight – collaboration
Reach, visibility and engagement part seven – impact and narrative reversal
In the earlier post this week we discussed looking at our project as a Flash or as a Slow Burn project, or some combination of the two, when looking at creating and sustaining a project that reaches audiences, engages with them and hopefully arrives at the desired outcome. Today I'd like to discuss a couple…Read more Reach, visibility and engagement part seven – impact and narrative reversal
Simon Staffans // Evolving Media 