Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses
It’s in the air. Can you feel it? That whiff of… well, crumbling pillars, decay and the blossoming of something new. I might be imagining things, but I’d like to think I’m not. Since we kicked off our own company in the spring of 2016 we’ve been involved in our fair share of marketing efforts.…Read more The day marketing grew up
It's that time of the year again. Time to take stock of the year that was, and take a look at the year that we're currently heading into. And what a time to be alive, at least if you have any interest in the world of media... for good and for bad. There have been…Read more The Year in Now Media 2018
I’ve been extremely fortunate this past year. Due to different possibilities and offers being thrown my way I’ve had the luxury of taking part of a number of different events, which have given me insight into a great deal of exciting projects around the world. Ranging from VR to straight-up TV documentaries, from academia barging…Read more Out with the old, in with the … new?
Earlier this week I published a couple of posts, one about corporate storytelling and the other about the need for anyone in any field related to an audience to start honing and defining their own narrative and their own story world. This notion of storytelling as a vehicle and a method of gaining and keeping…Read more Your story vehicle
In a blog post yesterday I talked about the topic of corporate storytelling and how I see it as a natural way of engaging with the audience and the customer base for any company or organisation. Now, some discussions I’ve been having over the past couple of days have touched upon what I view as…Read more Crafting the story of you
How can corporations use storytelling to become better and more profitable? Well, in much the same way everyone else can do it. I’ve spent a couple of days this week at the Nordisk Panorama festival and have presented my company to a number of people. I’ve explained how we have a core competence spanning over…Read more Corporate storytelling – the what and the why