Reach, visibility and engagement part eight – collaboration

In this final post in our series on how we can look at our projects when aiming at reaching audiences, engaging with them and arriving at the desired impact we'll talk about one of the more crucial aspects of today - collaboration. There is an ever-growing need to be a jack-of-all-trades when it comes to…Read more Reach, visibility and engagement part eight – collaboration

Reach, visibility and engagement part five – longevity

Thus far we’ve covered quite a lot of aspects in this journey. We're moving towards a better understanding of how we need to view our projects and what questions we need to ask. What we want to arrive at is a better understanding of how our projects can reach and engage people, either long or…Read more Reach, visibility and engagement part five – longevity

Reach, visibility and engagement part three – platforms

In the two previous posts we’ve discussed topic and target groups, and how to view these two in the light of your need to reach people with your project in one way or another, engage with them and - preferably - arrive at some form of interaction and perhaps even a sense of loyalty towards…Read more Reach, visibility and engagement part three – platforms

Reach, visibility and engagement part two – target groups

Target groups In the previous post we looked at the topic of your project and what questions would need to be answered in order to enhance the possibilities for your project to reach and engage with people. And it’s exactly that which we’ll discuss in this post - how to look at and address your…Read more Reach, visibility and engagement part two – target groups

Reach, visibility and engagement part one – topic

This post is a part of a series on how to analyze a project - most likely in the documentary genre, but also applicable elsewhere - to arrive at a better understanding of what possibilities, challenges, required actions and necessary collaborations can be identified and acted upon to help the project to reach its full…Read more Reach, visibility and engagement part one – topic

The many-faced nature of today’s media

Having reached the point of a full dozen of episodes of my podcast, the Evolving Media podcast, I’m becoming more and more convinced that the storytellers of the future need a very special skillset. Since I launched the podcast back in late November last year, I’ve talked to some brilliant and highly-skilled and creative people…Read more The many-faced nature of today’s media

The art of listening

I started producing the Evolving Media podcast back in November last year, as I felt an urge to find a way to convey thoughts, ideas, principles, best practices and examples in an easily accessible way. Having spent quite a few years producing radio back in the 90s and early 00s a podcast felt like a…Read more The art of listening

Musically Speaking – storytelling on a musical framework

Since we started our own production company last spring (feel free to visit us here and sign up for the newsletter 🙂 ) we’ve been working on a number of different projects, ranging from creating marketing campaigns to assisting with though leadership projects, from TV-series about YouTubers to GPS-based storytelling in a city-setting. Although few…Read more Musically Speaking – storytelling on a musical framework