The Creative Squeeze

Creativeness might be a less important search term on LinkedIn nowadays. It has, as so many terms before it, been used up to such an extent that it hardly means anything anymore to your average person. This is a bit of a shame, as creativeness is becoming an increasingly important trait in just about every…Read more The Creative Squeeze

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One Year in Now Media – 2015

So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015

Using the user – developing content in 2015

I wrote a post a couple of weeks ago endorsing the building of personas as a tool for content creators. I had a number of positive responses to the post, from people in the academic world as well as people from the creation side of the content business. Since a major reason I got in…Read more Using the user – developing content in 2015

Think inside your boxes – find new ways to reach and engage an audience

Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in new ways regarding platforms and tools and possibilities. For Jay, this is about looking at platforms…Read more Think inside your boxes – find new ways to reach and engage an audience

One Year In Now Media Vol IV

It's out! What is, you ask. Well, the annual curation of my blog posts, combined with interviews with a bunch of people smarter than I am, that's what 🙂 Find it as a free-to-download PDF on the Slideshare link below. And a massive thanks to all the participating creators and producers and all around intelligent…Read more One Year In Now Media Vol IV

Possibly impossible – the challenging art of looking past what is possible to what is probable

Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to tell compelling stories over more than one media, in ways that engages and immerses the audience and utilize the strengths of…Read more Possibly impossible – the challenging art of looking past what is possible to what is probable

Bringing convergence to the people

I’ve pitched enough ideas and projects and tenders to enough possible buyers and collaborators and clients to know that one of the most important things to do is to NOT confuse them. As one of the hardest working sellers I know use to say – selling IP to someone as reluctant as your average media…Read more Bringing convergence to the people