Photo by Jakob Owens on Unsplash Reading the NY Times article on Disney’s enormous push to get people to sign up for their new streaming service Disney+, it all seems a bit overwhelming. The blanket advertisement over TV channels, social media, buses, theme parks, stores, festivals… Most people should be aware by now that Disney are moving…Read more Swimming in a sea of giants
social media
Reaching out, engaging audiences – but to which extent?
The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
The many-faced nature of today’s media
Having reached the point of a full dozen of episodes of my podcast, the Evolving Media podcast, I’m becoming more and more convinced that the storytellers of the future need a very special skillset. Since I launched the podcast back in late November last year, I’ve talked to some brilliant and highly-skilled and creative people…Read more The many-faced nature of today’s media
The art of listening
I started producing the Evolving Media podcast back in November last year, as I felt an urge to find a way to convey thoughts, ideas, principles, best practices and examples in an easily accessible way. Having spent quite a few years producing radio back in the 90s and early 00s a podcast felt like a…Read more The art of listening
Reaching people the right way
The second episode of The Evolving Media Podcast dropped on Friday. We're continuing our exploration of where the field of media is heading and what we as creators and producers can do to reach audiences better, engage with them and start cultivating more long-standing relationships. In Episode 2 I'm talking to Mike Monello from Campfire…Read more Reaching people the right way
Evolving Media – the Podcast
This week saw the birth of a new podcast, aptly named Evolving Media (yeah, the same as this blog. I might have a slight lack of imagination when it comes to naming things). The podcast solution feels quite natural to me, seeing as I spent my formative years as a radio show host. Audio has…Read more Evolving Media – the Podcast
It’s going down – the struggle to adapt to a Brave New World
I’ve been involved in the media industry for close to 30 years already (yup, that number is a bit scary, I admit). Granted, I started out at a very young age. Still, I’ve been creating and producing stuff for most platforms you could think of, from publishing to radio, from TV to online, from mobile…Read more It’s going down – the struggle to adapt to a Brave New World
Snake oil and divine opportunities – how media is evolving
As readers of this blog might’ve noticed, I’m somewhat focused on where we’re heading, especially with regards to the world of media. As almost everything is becoming media-ized, and as media itself is making its way into more and more facets of our daily lives, I believe we’re heading into partly promising but at the…Read more Snake oil and divine opportunities – how media is evolving
The Year in Now Media 2018
It's that time of the year again. Time to take stock of the year that was, and take a look at the year that we're currently heading into. And what a time to be alive, at least if you have any interest in the world of media... for good and for bad. There have been…Read more The Year in Now Media 2018
Out with the old, in with the … new?
I’ve been extremely fortunate this past year. Due to different possibilities and offers being thrown my way I’ve had the luxury of taking part of a number of different events, which have given me insight into a great deal of exciting projects around the world. Ranging from VR to straight-up TV documentaries, from academia barging…Read more Out with the old, in with the … new?
Simon Staffans // Evolving Media 