The Creative Squeeze

Creativeness might be a less important search term on LinkedIn nowadays. It has, as so many terms before it, been used up to such an extent that it hardly means anything anymore to your average person. This is a bit of a shame, as creativeness is becoming an increasingly important trait in just about every…Read more The Creative Squeeze

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Internal structure that makes external sense

In an earlier post I talked about the Ask as a fundamental part of any project, and of the need to be aware of what Asks we make of collaborators, partners, possible funders and not least ourselves. This post will look at another need, one that predates those Asks and give them the sound foundation…Read more Internal structure that makes external sense

F/S 2017 – where storytellers meet

It’s a challenging proposition, summing up an experience as complex as ForwardSlashStory 2017, or F/S2017 for short. From experience I know that many of the revelations from the event will become apparent only later, in some cases much later. It’s like when you feel you need to sleep on something to get it right, only…Read more F/S 2017 – where storytellers meet

On the importance of long term thinking

Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…Read more On the importance of long term thinking

Earning the trust of your audience

The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…Read more Earning the trust of your audience