On the importance of long term thinking

Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…Read more On the importance of long term thinking

Earning the trust of your audience

The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…Read more Earning the trust of your audience

Blowing up silos – the evolution of media is just beginning

I’ve been fortunate enough to be in a position where I get called in every now and then to help different productions, creators, companies, producers and other stakeholders in their development work. The stuff I work on ranges from corporate storytelling via academia to pure entertainment content, on all possible platforms (though rarely all at…Read more Blowing up silos – the evolution of media is just beginning

One Year In Now Media Vol IV

It's out! What is, you ask. Well, the annual curation of my blog posts, combined with interviews with a bunch of people smarter than I am, that's what 🙂 Find it as a free-to-download PDF on the Slideshare link below. And a massive thanks to all the participating creators and producers and all around intelligent…Read more One Year In Now Media Vol IV

Cross media the Adriatic way

I just spent the best part of eleven days in Croatia, four of which were dedicated to the Korcula Cross Media Lab, an initiative created to connect audiovisual people and people in the tourism industry with each other and with experts on everything from transmedia storytelling to SEO to TV production to augmented reality. It’s…Read more Cross media the Adriatic way

Combining for cross media – the Filmteractive Festival

Last year I attendend the Filmteractive Festival in Poland for the first time. It was an energetic event with a certain evangilizing feel to it. As cross media and transmedia is not yet as widespread in Eastern Europe as in other parts of the world, Filmteractive felt like it had an important role to play…Read more Combining for cross media – the Filmteractive Festival