tv

Entertainment Master Class – television on the move

I was graciously invited to come and talk to the Oslo-edition of the Entertainment Master Class 2013. It’s a course that seems to have a lot to offer professionals within the TV industry; if nothing else, it’s interesting to see that several of the participants are coming back for a second or even third stint…Read more Entertainment Master Class – television on the move

One Year in the world of Transmedia and Multiplatform Storytelling

Following up on my curation of my blog from last year - "One Year In Transmedia" - I today published "One Year In Now Media". It's a curation of this blog, with a number of articles divided into subsections according to topic. It's available for free on Slideshare on a Creative Commons license. I'm very…Read more One Year in the world of Transmedia and Multiplatform Storytelling

Transmedia – knitting brands and television together

At the London Transmedia Fest at the end of October – an event put on by DMIC, Ogilvy and other parties – the power of brands was readily apparent. As commissioning budgets dwindle, producers worldwide are looking for new ways of funding content, and one of the more attractive options is brand integration. The challenge…Read more Transmedia – knitting brands and television together