SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for. This, in turn, means more complexity to the project and a lot more work. The upside is that we can arrive…Read more Five focus areas for successful multiplatform storytelling
It doesn’t matter who we are, we all want the same thing. If we’re documentary filmmakers or marketing professionals, if we’re experience designers or PR managers at BigCorp. What we really really want is to create something that builds a community. This community should, in an ideal world, also have a number of ideal traits…Read more Creating a Community From Scratch
So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015
Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in new ways regarding platforms and tools and possibilities. For Jay, this is about looking at platforms…Read more Think inside your boxes – find new ways to reach and engage an audience
One evening a couple of weeks ago I found myself in deep conversation with a couple of people. Hank and Julia and I were discussing the notion of the Plan-life and its’ counterpart, the No-Plan life, reflecting on how the notion of these two impacted our own lives. The discussion continued sporadically over the next…Read more The No-Plan Plan
These past couple of days I was kindly invited to BoostHBG, an organisation doing great things for the cross- and transmedia practicioners (and VR producers and short film producers etc and so on) in the south of Sweden. My mission was to help some projects a little bit further along the way to fruition. The…Read more Starting a project? Feeling less than sure? Read this.
Lately I’ve read a couple of articles on failing, which have echoed something I’ve felt for some time now. See, I’ve been preaching that failing is no disaster, that as long as we learn from our mistakes we shouldn’t be worried about not getting where we’re aiming to get. What I’m a bit worried about…Read more The good and bad of failing