The year 2021 is slowly drawing to a close and 2022 is just around the corner. A year that most probably will be severely impacted by the relentless COVID virus, but also a year that sees humanity starting to cope with a pandemic that, somehow, keeps popping back up again and again. In the world…Read more Prepare for impact
I just had the feeling I was back in, say, 2010 or 2012 or thereabouts. No, this has nothing to do with the current state of the world and any correlations to the Mayan calendar-scare (remember that one?) or any disaster movies that were blockbusters back then. Those were the days when I was writing…Read more Transmedia and the Traditional Media
It’s been a couple of years since I last updated one of my more popular posts on this blog - the “First steps in transmedia” post that originated in 2014 and has been updated a few times since. Back in the day, transmedia had matured from the original phenomenon. To some extent, I then felt…Read more The second steps in transmedia
The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
In my podcast series “Evolving Media” (yeah, my imagination didn’t reach further than just taking the name from this blog and using it for the podcast series as well… but hey, why change a winning concept?) I’m privileged to be able to chat with some of the brighter minds in the media sphere to talk…Read more Checklist for creators – are we really doing what we should be doing?
I started producing the Evolving Media podcast back in November last year, as I felt an urge to find a way to convey thoughts, ideas, principles, best practices and examples in an easily accessible way. Having spent quite a few years producing radio back in the 90s and early 00s a podcast felt like a…Read more The art of listening
The third episode of The Evolving Media Podcast just dropped. It's a highly interesting and instructive talk with Jeff Gomez of Starlight Runner Entertainment, who've been championing the notion of a Collective Journey taking over from the classic Hero's Journey when it comes to experiencing and engaging with stories. In this talk, we go into…Read more The Collective Journey and the Narrative Reversal
Content is King, was what I heard ages and ages ago as I took some of my first fledgling steps into the transmedia storytelling world of that time, and it rang very true then. Context is King, was the next rallying cry heard from the people in the media industry with their gaze firmly trained…Read more The art of putting ones money where ones mouth is
As readers of this blog might’ve noticed, I’m somewhat focused on where we’re heading, especially with regards to the world of media. As almost everything is becoming media-ized, and as media itself is making its way into more and more facets of our daily lives, I believe we’re heading into partly promising but at the…Read more Snake oil and divine opportunities – how media is evolving
It’s in the air. Can you feel it? That whiff of… well, crumbling pillars, decay and the blossoming of something new. I might be imagining things, but I’d like to think I’m not. Since we kicked off our own company in the spring of 2016 we’ve been involved in our fair share of marketing efforts.…Read more The day marketing grew up