Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses
transmedia
The day marketing grew up
It’s in the air. Can you feel it? That whiff of… well, crumbling pillars, decay and the blossoming of something new. I might be imagining things, but I’d like to think I’m not. Since we kicked off our own company in the spring of 2016 we’ve been involved in our fair share of marketing efforts.…Read more The day marketing grew up
The Creative Squeeze
Creativeness might be a less important search term on LinkedIn nowadays. It has, as so many terms before it, been used up to such an extent that it hardly means anything anymore to your average person. This is a bit of a shame, as creativeness is becoming an increasingly important trait in just about every…Read more The Creative Squeeze
F/S 2017 – where storytellers meet
It’s a challenging proposition, summing up an experience as complex as ForwardSlashStory 2017, or F/S2017 for short. From experience I know that many of the revelations from the event will become apparent only later, in some cases much later. It’s like when you feel you need to sleep on something to get it right, only…Read more F/S 2017 – where storytellers meet
Asking yourself the right Ask
This post is a follow-up to my post about The Art of the Ask from earlier this year. In this post, I explore deeper into the last of the Asks I talked about - the Self Ask. I’ve always been inclined to say a resounding “YES!” when someone has suggested a project, a collaboration, a new…Read more Asking yourself the right Ask
The Art of the Ask
One challenge that has been with me throughout most of my active life as a content developer and producer has been the careful approach to the Ask. Whatever we’ve been involved in, it has always come up against the need to ask something of someone at some point. How to make this Ask, how to…Read more The Art of the Ask
Grappling with the Collective Journey
An Interview with Jeff Gomez about a Vital New Narrative Model Jeff Gomez, CEO of New York production studio Starlight Runner, apparently loves, and has always loved, a challenge. In the 1970s, while many shy imaginative high school students were fighting imaginary monsters in store-bought Dungeons & Dragons modules, Jeff was running off-script, inventing entire…Read more Grappling with the Collective Journey
