Thus far we’ve covered quite a lot of aspects in this journey. We're moving towards a better understanding of how we need to view our projects and what questions we need to ask. What we want to arrive at is a better understanding of how our projects can reach and engage people, either long or…Read more Reach, visibility and engagement part five – longevity
transmedia
Reach, visibility and engagement part four – intensity and polarisation
In this post we’ll look at a couple of important facets to take into consideration when looking at your project from an outreach and engagement perspective. I’ve tried out several different terms but the ones I feel mirror these facets the best are Intensity and Polarisation. Polarisation is quite self-evident - is your project one…Read more Reach, visibility and engagement part four – intensity and polarisation
Gamestop – the saga continues
Here we are in mid-March, and one of the most intriguing narratives of the past few years is still unfolding. Yeah, the Gamestop saga shows no signs of abating anytime soon - far from it. If any of the due diligence posted over the past month is anything to go by, this whole thing could…Read more Gamestop – the saga continues
Entertainment, Value, Participation and Validation
There’s a great article up on Reforge that looks at the demise of Quibi, the “Quick Bites, Big Stories” platform that launched with an eye-watering backing of 1,75 billion US$ in April this year. While it hasn’t shut up shop yet, viewer numbers aren’t what they should be and the app itself is nowhere to…Read more Entertainment, Value, Participation and Validation
Keeping up with the times – with the help of transmedia
In a post yesterday I revisited some of my old writings on transmedia, prompted by the realisation that the use of transmedia storytelling methods is still viewed as something quite new and groundbreaking by a fair number of people working in more traditional media settings. This feels a bit astonishing, as I remember some discussions…Read more Keeping up with the times – with the help of transmedia
Transmedia and the Traditional Media
I just had the feeling I was back in, say, 2010 or 2012 or thereabouts. No, this has nothing to do with the current state of the world and any correlations to the Mayan calendar-scare (remember that one?) or any disaster movies that were blockbusters back then. Those were the days when I was writing…Read more Transmedia and the Traditional Media
The second steps in transmedia
It’s been a couple of years since I last updated one of my more popular posts on this blog - the “First steps in transmedia” post that originated in 2014 and has been updated a few times since. Back in the day, transmedia had matured from the original phenomenon. To some extent, I then felt…Read more The second steps in transmedia
Checklist for creators – are we really doing what we should be doing?
In my podcast series “Evolving Media” (yeah, my imagination didn’t reach further than just taking the name from this blog and using it for the podcast series as well… but hey, why change a winning concept?) I’m privileged to be able to chat with some of the brighter minds in the media sphere to talk…Read more Checklist for creators – are we really doing what we should be doing?
Playing to the masses
Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses
The day marketing grew up
It’s in the air. Can you feel it? That whiff of… well, crumbling pillars, decay and the blossoming of something new. I might be imagining things, but I’d like to think I’m not. Since we kicked off our own company in the spring of 2016 we’ve been involved in our fair share of marketing efforts.…Read more The day marketing grew up
Simon Staffans // Evolving Media 