In this final post in our series on how we can look at our projects when aiming at reaching audiences, engaging with them and arriving at the desired impact we'll talk about one of the more crucial aspects of today - collaboration. There is an ever-growing need to be a jack-of-all-trades when it comes to…Read more Reach, visibility and engagement part eight – collaboration
audience participation
Reach, visibility and engagement part six – flash or slow burn
When talking about reaching and engaging with an audience and achieving the desired impact from that interaction, one helpful way of analysing your project is what I like to call Flash or Slow Burn. It ties in with the last post about longevity but is more hands-on and helps when deciding what kind of actions…Read more Reach, visibility and engagement part six – flash or slow burn
Reach, visibility and engagement part five – longevity
Thus far we’ve covered quite a lot of aspects in this journey. We're moving towards a better understanding of how we need to view our projects and what questions we need to ask. What we want to arrive at is a better understanding of how our projects can reach and engage people, either long or…Read more Reach, visibility and engagement part five – longevity
Reach, visibility and engagement part four – intensity and polarisation
In this post we’ll look at a couple of important facets to take into consideration when looking at your project from an outreach and engagement perspective. I’ve tried out several different terms but the ones I feel mirror these facets the best are Intensity and Polarisation. Polarisation is quite self-evident - is your project one…Read more Reach, visibility and engagement part four – intensity and polarisation
The Gamestop Saga – a Collective Journey in the making
No doubt most of you have heard of Gamestop, or GME for short. How a few retail investors over at /r/wallstreetbets read the due diligence posted by user DeepFuckingValue and looked at how an entrepreneur with stellar track record bought into Gamestop and laid out plans for a bright future for the company. How hedge…Read more The Gamestop Saga – a Collective Journey in the making
Microprosumers – the Rise of the Meme Makers
There are few things that are as exciting for an aspiring creator as creating a piece of content that goes viral. I’ve had acquaintances who’ve sat glued to their screens for days following the spread and traction of something they’ve put out there (not that they - or I for that matter - would be…Read more Microprosumers – the Rise of the Meme Makers
Reaching out, engaging audiences – but to which extent?
The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
The art of listening
I started producing the Evolving Media podcast back in November last year, as I felt an urge to find a way to convey thoughts, ideas, principles, best practices and examples in an easily accessible way. Having spent quite a few years producing radio back in the 90s and early 00s a podcast felt like a…Read more The art of listening
E-sports, gaming, streaming – an in-depth talk with Angela Natividad
For the fifth episode of The Evolving Media Podcast I got in touch with Angela Natividad from Hurrah.gg, the world's first creative agency devoted 100% to e-sports. Angela is an enigma and one of the more creative and innovative persons I have the pleasure of knowing, and her knowledge of the world of online gaming…Read more E-sports, gaming, streaming – an in-depth talk with Angela Natividad
Playing to the masses
Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses
Simon Staffans // Evolving Media 