Photo by Jakob Owens on Unsplash Reading the NY Times article on Disney’s enormous push to get people to sign up for their new streaming service Disney+, it all seems a bit overwhelming. The blanket advertisement over TV channels, social media, buses, theme parks, stores, festivals… Most people should be aware by now that Disney are moving…Read more Swimming in a sea of giants
The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
In my podcast series “Evolving Media” (yeah, my imagination didn’t reach further than just taking the name from this blog and using it for the podcast series as well… but hey, why change a winning concept?) I’m privileged to be able to chat with some of the brighter minds in the media sphere to talk…Read more Checklist for creators – are we really doing what we should be doing?
I started producing the Evolving Media podcast back in November last year, as I felt an urge to find a way to convey thoughts, ideas, principles, best practices and examples in an easily accessible way. Having spent quite a few years producing radio back in the 90s and early 00s a podcast felt like a…Read more The art of listening
For the fifth episode of The Evolving Media Podcast I got in touch with Angela Natividad from Hurrah.gg, the world's first creative agency devoted 100% to e-sports. Angela is an enigma and one of the more creative and innovative persons I have the pleasure of knowing, and her knowledge of the world of online gaming…Read more E-sports, gaming, streaming – an in-depth talk with Angela Natividad
The second episode of The Evolving Media Podcast dropped on Friday. We're continuing our exploration of where the field of media is heading and what we as creators and producers can do to reach audiences better, engage with them and start cultivating more long-standing relationships. In Episode 2 I'm talking to Mike Monello from Campfire…Read more Reaching people the right way
This week saw the birth of a new podcast, aptly named Evolving Media (yeah, the same as this blog. I might have a slight lack of imagination when it comes to naming things). The podcast solution feels quite natural to me, seeing as I spent my formative years as a radio show host. Audio has…Read more Evolving Media – the Podcast
Content is King, was what I heard ages and ages ago as I took some of my first fledgling steps into the transmedia storytelling world of that time, and it rang very true then. Context is King, was the next rallying cry heard from the people in the media industry with their gaze firmly trained…Read more The art of putting ones money where ones mouth is
I’ve been involved in the media industry for close to 30 years already (yup, that number is a bit scary, I admit). Granted, I started out at a very young age. Still, I’ve been creating and producing stuff for most platforms you could think of, from publishing to radio, from TV to online, from mobile…Read more It’s going down – the struggle to adapt to a Brave New World
As readers of this blog might’ve noticed, I’m somewhat focused on where we’re heading, especially with regards to the world of media. As almost everything is becoming media-ized, and as media itself is making its way into more and more facets of our daily lives, I believe we’re heading into partly promising but at the…Read more Snake oil and divine opportunities – how media is evolving