Location based and engaging – telling stories through your everyday world

I will hazard a guess that very few readers of this blog missed that Pokemon Go was a bit of a success last year. It was great fun. For a while, for me, but for far longer for other people. And if Pokemon Go showed one thing, it was that Augmented Reality could work extremely…Read more Location based and engaging – telling stories through your everyday world

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Mobile, transmedia and timing

Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that – as inspiration and guidance when including mobile in a transmedia project – the ”5 Rs” should be considered. These were, in…Read more Mobile, transmedia and timing