One Year in Now Media – 2015

So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015

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Cross media the Adriatic way

I just spent the best part of eleven days in Croatia, four of which were dedicated to the Korcula Cross Media Lab, an initiative created to connect audiovisual people and people in the tourism industry with each other and with experts on everything from transmedia storytelling to SEO to TV production to augmented reality. It’s…Read more Cross media the Adriatic way

Possibly impossible – the challenging art of looking past what is possible to what is probable

Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to tell compelling stories over more than one media, in ways that engages and immerses the audience and utilize the strengths of…Read more Possibly impossible – the challenging art of looking past what is possible to what is probable

One Year in the world of Transmedia and Multiplatform Storytelling

Following up on my curation of my blog from last year - "One Year In Transmedia" - I today published "One Year In Now Media". It's a curation of this blog, with a number of articles divided into subsections according to topic. It's available for free on Slideshare on a Creative Commons license. I'm very…Read more One Year in the world of Transmedia and Multiplatform Storytelling

Future Media 2.0 – some thoughts

First Motion, a pan-Baltic area EU project, organised a conference this week in Riga, Latvia, and were kind enough to invite me to attend and take part in a panel discussion on funding and transmedia. From two pretty packed days, here are some thoughts I had: Transmedia, cross media, multiplatform – no matter what you…Read more Future Media 2.0 – some thoughts

Cross-platform Pitch Up! ahead

TL;DR - Pitch event in London 5.12. Early stage cross platform ideas submitted by 15.11. Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment. There is the Pixel Market, Tribeca have been on the lookout for some, there’s Sundance to some extent, the Content 360 competition at MIPTV……Read more Cross-platform Pitch Up! ahead

Refuting the "Content is King, but a King w/o an army is nothing" claim

Just read the statement in the header on Twitter, a quote from some conference or another.I can understand where they are coming from, as I assume whomever came up with that statement is a developer of apps/technical solutions/whatever. Code, gadgets, widgets, the stuff that will take the story to the audience. Or they are marketers,…Read more Refuting the "Content is King, but a King w/o an army is nothing" claim