If there is one thing we all want it’s to be heard and recognized. Whatever the story we are telling is, we want it to reach someone and cause a reaction. Most of the stories we tell are personal, directed at one person or a small group, but some are intended for far larger audiences.…Read more How to make your story resonate
Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in new ways regarding platforms and tools and possibilities. For Jay, this is about looking at platforms…Read more Think inside your boxes – find new ways to reach and engage an audience
Almost to the day a year ago I wrote a post on audience engagement, talking about five points I believe are essential when it comes to reaching the point of meaningful interaction with an engaged audience, and the harnessing of that power in the long run. I still stand by my points from that post,…Read more The art of finding an audience
Lately I’ve read a couple of articles on failing, which have echoed something I’ve felt for some time now. See, I’ve been preaching that failing is no disaster, that as long as we learn from our mistakes we shouldn’t be worried about not getting where we’re aiming to get. What I’m a bit worried about…Read more The good and bad of failing
I’ve been eagerly studying, creating, curating and producing in the transmedia vein for the past few years, ever since the cross-media me saw the light of transmedia storytelling in a conference room in Cardiff in the summer of 2010. I’ve taken part of all the different discussions on what transmedia really is and what it’s…Read more Transmedia in 2015
