Simon Staffans is the CEO of ReThink – New Media Solutions, a production and innovation company based in Finland. Simon is an Emmy-nominated and award-winning content producer, who over a distinguished career has created everything from TV shows to social media strategies to corporate storytelling campaigns, location based storytelling apps, innovative virtual museums and much more. His knowledge of the interplay between content and business, between audiences and creators, of generative AI, multiplatform storytelling and transmedia development has taken him around the world for speaking engagements, workshop facilitation and international consultancy. His insightful articles have been published in numerous journals and academic papers and he is an avid blogger on his website Evolving Media as well as the host of the podcast by the same name. He holds a Bachelors degree in Political Sciences and Communication, looking into how storytelling can affect people’s willingness to participate in scientific surveys. Currently he is doing his fifth year as a mentor for the pan-European Documentary Campus Masterschool. He is also an appointed expert for Creative Europe.

Previously he worked for MediaCity Finland as a media strategist, content developer and producer and at the Finnish public service broadcaster YLE as a show host, editor, producer and manager. Despite a busy schedule Simon is always open to interesting collaborations and development and production work, media strategy consultation, speaker engagements, workshop facilitation and writing assignments. Contacts can be found below.

Some professional facts on Simon:

Work Experience

  • 7 years as the CEO and Co-founder of ReThink – New Media Solutions
  • 11 years as a content developer for interactive, cross media and transmedia formats, producer, writer, researcher and speaker, at MediaCity
  • 11 years as a radio professional; editor, show host, producer, at the Finnish Broadcasting Company YLE, Radio X and Ålands Radio
  • 1 year as a newspaper editor, at Vasabladet
  • 8 years as expert, Creative Europe
  • 5 years as Mentor and Digital Mentor, Documentary Campus Masterschool

Professional achievements 

Publication List:

Book Chapters:

  • Staffans, S., & Wiklund-Engblom, A. (2010). Developing Cross Media and Interactivity for Edutainment. Conclusions Drawn from “The Space Trainees” Project. In K. Drotner & K. C. Schrøder (Eds.). Digital Content Creation: Creativity, Competence, Critique. NY: Peter Lang Publishing.
  • Wiklund-Engblom, A., Staffans, S., Markko, S., Smirnoff, M., Olander, R. (2016). Transmedia Storytelling for Industry Promotion. The Case of the Energy Ambassador of EnergyVaasa, Finland. In C.M. Schmidt (Ed.). Crossmedia-Komunikation in kulturbedingten Handlungsräumen. Mediengerechte Anwendung under zielgruppenspezifische Ausrichtung. Wiesbaden: Springer VS.

Peer Reviewed Publications & Book Chapters:

  • Wiklund-Engblom, A., Leminen, S., Westerlund, M., Staffans, S., Esch, M., & Rajala, R. (2012). Towards Transmedia Innovation: An Empirical Analysis of a Multiplatform Format. In I. Ibrus & C. A. Scolari (Eds.) Crossmedia Innovations: Texts, Markets, Institutions, Education. Peter Lang Publishing.
  • Esch, M., Wiklund-Engblom, A., & Staffans, S. (2011). Experience as a Starting Point of Designing Transmedia Content. Proceedings of the EuroITV 2011 conference. Available online at the ACM Digital Library.
  • Staffans, S., & Wiklund-Engblom, A. (2010). Developing Cross Media and Interactivity for Edutainment. Conclusions Drawn from “The Space Trainees” Project. In K. Drotner & K. C. Schrøder (Eds.). Digital Content Creation: Creativity, Competence, Critique. NY: Peter Lang Publishing.
  • Staffans, S., Wiklund-Engblom, A., Hassenzahl, M., & Sperring, S. (2009). Doing It Right: Combining Edutainment Format Development And Research. Transactions on Edutainment, Vol. 2 (2). Available online at: http://www.springerlink.com/content/0565644618305g91/fulltext.pdf
  • Staffans, S. (2008). Developing cross media and interactivity for edutainment purposes. Conclusions drawn from the development work on the project The Space Trainees. Proceedings of the DREAM Conference, Odense, September.
  • Staffans, S. (2014). Energialähettiläs 2013: Using transmedia storytelling methods to unify a global campaign. Presented at the 14th International and Interdisciplinary Conference on the Research Cooperation European Cultures in Business and Corporate Communication (EUCO); Cross Media Challenges in Corporate Communication, 23-25 October, Turku, Finland.
  • Esch, M., Staffans, S., &Wiklund-Engblom, A. (2012). Influencing Design and Content: A descriptive study on how to integrate users in creating a transmedia format. Paper presented at “You, Me, User” Conference on User-Generated Culture, 25-26th May, Helsinki.
  • Staffans, S., Wiklund-Engblom, A., Hassenzahl, M., & Sperring, S. (2009). Doing it right: combining edutainment format development and research. The 4th International Conference on E-Learning and Games (Edutainment 2009), August 9-11th, Banff, Canada. Available online at: http://www.springerlink.com/content/0565644618305g91/fulltext.pdf
  • Sperring, S., Staffans, S., Wiklund-Engblom, A., & Bengs, A. (2009). Educational yet entertaining: oxymoronic experiences in a cross media show for kids. Paper presented at the congress Entertainment = Emotion, 15th – 21st November, Benasque, Spain.
  • Wiklund-Engblom, A., Bengs, A., Staffans, S., & Eriksson, H. (2009). User Experience on a Cross Media Format Combining CALL and TV. Paper presented at Online Educa Berlin, the 15th International Conference on Technology Supported Learning & Training, 2-4th December, Berlin.
  • Staffans, S. (2008). Teaching without teachers? Conclusions drawn from the development work on the edutainment cross media concept The Space Trainees. Presented at the Nordic Conference on Experience, November 24-25th, Vasa, Finland.

Workshop Presentations:

  • Ghellal, S., Wiklund-Engblom, A., & Staffans, S. (2012). Seams in Transmedia Experiences. Workshop at the 7th Nordic Conf. on Human-Computer Interaction, October 14th 2012 in Copenhagen, Denmark.
  • Staffans, S., & Wik, A. (2009). The Space Trainees. Presentation at the workshop ”Edutainment: Learning while Having Fun” at Åbo Akademi University, May 19th.
  • Staffans, S., & Wik, A. (2009). The Space Trainees. Presentation at the workshop “Think positive – designing and understanding enjoyable interactive media experiences” at EuroITV 2009, June 3rd, Leuven, Belgium.


  • Staffans, S., Backholm-Nyberg, Y., Esch, M., & Wiklund-Engblom, A. (2012). Developing and Producing Multiplatform Content in Finland – what, why and how? Report. Available online at: http://issuu.com/mediacityfinland/docs/content360
  • Vasek, Staffans, S. … (2013). Energialähettiläs …

2 thoughts on “About

  1. Hello from Karlsruhe Germany, my brother Ken Eklund asked me to contact you, to see if you have any information on any Fagerudds who might still be living in the Karleby region in Central Östrobothnia? Our ancestor Matts Eliassoon Fagerudd emigrated from there to Michigan USA in 1882, and I was thinking of making a trip there this summer. Phil Eklund

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