In a blog post yesterday I talked about the topic of corporate storytelling and how I see it as a natural way of engaging with the audience and the customer base for any company or organisation. Now, some discussions I’ve been having over the past couple of days have touched upon what I view as…Read more Crafting the story of you
How can corporations use storytelling to become better and more profitable? Well, in much the same way everyone else can do it. I’ve spent a couple of days this week at the Nordisk Panorama festival and have presented my company to a number of people. I’ve explained how we have a core competence spanning over…Read more Corporate storytelling – the what and the why
As I’ve done for the past six years, I today published a compilation of this blog and it’s posts from the past year as a free-to-read PDF over on Slideshare and as a download here. There is also an epub-version available for download from Dropbox here. The publication also features interviews with Mike Monello, Jeff…Read more One Year in Now Media Vol VI
I think we can all agree that these are challenging times for storytellers. Times brimming with opportunity for sure, but also pretty challenging. As we’ve discussed in previous posts over the past years, there are a lot of things to take into consideration and a lot of crossroads where choosing the right path – or…Read more The Age of the Storyteller
Lately virtual reality has been the buzzword to throw around whenever any kind of content discussion has taken place. There’s no denying it’s an interesting development in the content business, nor is there any denying there is a fair amount of funding and some pretty big movers and shakers involved in creating the tech and…Read more Where does virtual reality fit?
Some weeks ago, having just returned from summer vacation, I wrote a piece on what I termed ”The Great Narrative”. My point was simply that stories matter, and the stories we choose to tell and the way we choose to tell them matter even more. This goes doubly for the world of today, when the…Read more The Great Narrative pt II