Swimming in a sea of giants

Photo by Jakob Owens on Unsplash Reading the NY Times article on Disney’s enormous push to get people to sign up for their new streaming service Disney+, it all seems a bit overwhelming. The blanket advertisement over TV channels, social media, buses, theme parks, stores, festivals… Most people should be aware by now that Disney are moving…Read more Swimming in a sea of giants

Reaching people the right way

The second episode of The Evolving Media Podcast dropped on Friday. We're continuing our exploration of where the field of media is heading and what we as creators and producers can do to reach audiences better, engage with them and start cultivating more long-standing relationships. In Episode 2 I'm talking to Mike Monello from Campfire…Read more Reaching people the right way

Playing to the masses

Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses

Out with the old, in with the … new?

I’ve been extremely fortunate this past year. Due to different possibilities and offers being thrown my way I’ve had the luxury of taking part of a number of different events, which have given me insight into a great deal of exciting projects around the world. Ranging from VR to straight-up TV documentaries, from academia barging…Read more Out with the old, in with the … new?

Corporate storytelling – the what and the why

How can corporations use storytelling to become better and more profitable? Well, in much the same way everyone else can do it. I’ve spent a couple of days this week at the Nordisk Panorama festival and have presented my company to a number of people. I’ve explained how we have a core competence spanning over…Read more Corporate storytelling – the what and the why