Playing to the masses

Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses

Out with the old, in with the … new?

I’ve been extremely fortunate this past year. Due to different possibilities and offers being thrown my way I’ve had the luxury of taking part of a number of different events, which have given me insight into a great deal of exciting projects around the world. Ranging from VR to straight-up TV documentaries, from academia barging…Read more Out with the old, in with the … new?

Corporate storytelling – the what and the why

How can corporations use storytelling to become better and more profitable? Well, in much the same way everyone else can do it. I’ve spent a couple of days this week at the Nordisk Panorama festival and have presented my company to a number of people. I’ve explained how we have a core competence spanning over…Read more Corporate storytelling – the what and the why

One Year in Now Media Vol VI

As I’ve done for the past six years, I today published a compilation of this blog and it’s posts from the past year as a free-to-read PDF over on Slideshare and as a download here. There is also an epub-version available for download from Dropbox here. The publication also features interviews with Mike Monello, Jeff…Read more One Year in Now Media Vol VI

The Age of the Storyteller

I think we can all agree that these are challenging times for storytellers. Times brimming with opportunity for sure, but also pretty challenging. As we’ve discussed in previous posts over the past years, there are a lot of things to take into consideration and a lot of crossroads where choosing the right path – or…Read more The Age of the Storyteller