Since the pandemic struck last spring, we've all been getting increasingly used to handling things online. I don't know about you, but I've spent hours upon hours in Teams, Hangouts, Skype, Zoom and so on - sometimes for the better, sometimes for the worse. As the world moved into seclusion and lock-downs in March and…Read more A World of Webinars
Overcoming Transmedia’s Challenges
Some weeks ago I read a nice write-up on the subject of transmedia storytelling over at Nicely Said. It had a fairly thorough dissection of the whats and whatnots of transmedia, of the history and of different examples (such as the usual suspects “Why So Serious”, The Walking Dead etc). The post looked at the…Read more Overcoming Transmedia’s Challenges
The second steps in transmedia
It’s been a couple of years since I last updated one of my more popular posts on this blog - the “First steps in transmedia” post that originated in 2014 and has been updated a few times since. Back in the day, transmedia had matured from the original phenomenon. To some extent, I then felt…Read more The second steps in transmedia
Patching the Patchwork
Photo by Diane Helentjaris on Unsplash So, as many others I’ve had quite a lot to do over the past six months. As the pandemic struck, some of our projects were immediately canned, and we right away tried to look at the situation as creatively as possible. There’s always a silver lining somewhere. We found…Read more Patching the Patchwork
The Collective Journey – COVID-19 edition
Earlier this week I released a new episode of the Evolving Media podcast. It's been a while, but the topics we discussed felt absolutely crucial to start talking about now. The blurb for the podcast episode is below, and you can find the episode itself here. Join in the conversation, let's strive to make this…Read more The Collective Journey – COVID-19 edition
Swimming in a sea of giants
Photo by Jakob Owens on Unsplash Reading the NY Times article on Disney’s enormous push to get people to sign up for their new streaming service Disney+, it all seems a bit overwhelming. The blanket advertisement over TV channels, social media, buses, theme parks, stores, festivals… Most people should be aware by now that Disney are moving…Read more Swimming in a sea of giants
Reaching out, engaging audiences – but to which extent?
The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
Checklist for creators – are we really doing what we should be doing?
In my podcast series “Evolving Media” (yeah, my imagination didn’t reach further than just taking the name from this blog and using it for the podcast series as well… but hey, why change a winning concept?) I’m privileged to be able to chat with some of the brighter minds in the media sphere to talk…Read more Checklist for creators – are we really doing what we should be doing?
The many-faced nature of today’s media
Having reached the point of a full dozen of episodes of my podcast, the Evolving Media podcast, I’m becoming more and more convinced that the storytellers of the future need a very special skillset. Since I launched the podcast back in late November last year, I’ve talked to some brilliant and highly-skilled and creative people…Read more The many-faced nature of today’s media
The art of listening
I started producing the Evolving Media podcast back in November last year, as I felt an urge to find a way to convey thoughts, ideas, principles, best practices and examples in an easily accessible way. Having spent quite a few years producing radio back in the 90s and early 00s a podcast felt like a…Read more The art of listening
Simon Staffans // Evolving Media 