Photo by Jakob Owens on Unsplash Reading the NY Times article on Disney’s enormous push to get people to sign up for their new streaming service Disney+, it all seems a bit overwhelming. The blanket advertisement over TV channels, social media, buses, theme parks, stores, festivals… Most people should be aware by now that Disney are moving…Read more Swimming in a sea of giants
development
Reaching out, engaging audiences – but to which extent?
The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
Crafting the story of you
In a blog post yesterday I talked about the topic of corporate storytelling and how I see it as a natural way of engaging with the audience and the customer base for any company or organisation. Now, some discussions I’ve been having over the past couple of days have touched upon what I view as…Read more Crafting the story of you
The Creative Squeeze
Creativeness might be a less important search term on LinkedIn nowadays. It has, as so many terms before it, been used up to such an extent that it hardly means anything anymore to your average person. This is a bit of a shame, as creativeness is becoming an increasingly important trait in just about every…Read more The Creative Squeeze
F/S 2017 – where storytellers meet
It’s a challenging proposition, summing up an experience as complex as ForwardSlashStory 2017, or F/S2017 for short. From experience I know that many of the revelations from the event will become apparent only later, in some cases much later. It’s like when you feel you need to sleep on something to get it right, only…Read more F/S 2017 – where storytellers meet
Storyteller and bridge builder
When I examine the craft of the creator - or the storyteller, the producer or whatever other term you want to use – bridge building comes to mind. What we are, essentially, trying to do is build a bridge. It’s a bridge that is constructed between the stories and the content we’ve come up with…Read more Storyteller and bridge builder
Using the user – developing content in 2015
I wrote a post a couple of weeks ago endorsing the building of personas as a tool for content creators. I had a number of positive responses to the post, from people in the academic world as well as people from the creation side of the content business. Since a major reason I got in…Read more Using the user – developing content in 2015
ForwardSlashStory – the stone that sends the ripples
I’ve been trying to write down my experience of attending F/S 2015 several times already. It’s been difficult. Mostly because I feel what I learned – or, rather, immersed – there has yet to sink in properly. Sink in, and rise to the surface again. I agree wholeheartedly with what people have written about it…Read more ForwardSlashStory – the stone that sends the ripples
The No-Plan Plan
One evening a couple of weeks ago I found myself in deep conversation with a couple of people. Hank and Julia and I were discussing the notion of the Plan-life and its’ counterpart, the No-Plan life, reflecting on how the notion of these two impacted our own lives. The discussion continued sporadically over the next…Read more The No-Plan Plan
The Difficult Client “You”
I’ve had a number of epiphanies over the past few days, mostly because I’ve spent almost every waking hour of those days in the company of a lot of highly intelligent and creative people in the form of the participants of the 2015 version of F/S (ForwardSlashStory). Among those epiphanies a couple stood out, however,…Read more The Difficult Client “You”
Simon Staffans // Evolving Media 