This post is a part of a series on how to analyze a project - most likely in the documentary genre, but also applicable elsewhere - to arrive at a better understanding of what possibilities, challenges, required actions and necessary collaborations can be identified and acted upon to help the project to reach its full…Read more Reach, visibility and engagement part one – topic
strategy
Overcoming Transmedia’s Challenges
Some weeks ago I read a nice write-up on the subject of transmedia storytelling over at Nicely Said. It had a fairly thorough dissection of the whats and whatnots of transmedia, of the history and of different examples (such as the usual suspects “Why So Serious”, The Walking Dead etc). The post looked at the…Read more Overcoming Transmedia’s Challenges
The art of putting ones money where ones mouth is
Content is King, was what I heard ages and ages ago as I took some of my first fledgling steps into the transmedia storytelling world of that time, and it rang very true then. Context is King, was the next rallying cry heard from the people in the media industry with their gaze firmly trained…Read more The art of putting ones money where ones mouth is
Your story vehicle
Earlier this week I published a couple of posts, one about corporate storytelling and the other about the need for anyone in any field related to an audience to start honing and defining their own narrative and their own story world. This notion of storytelling as a vehicle and a method of gaining and keeping…Read more Your story vehicle
Be the salient story
So, I hold a position as a developer and strategist at a university. This means I’m in touch with a lot of research and academic studies, articles and papers, and also that I conduct research and publish stuff myself from time to time. Now, in one of the projects I’m working on at the moment…Read more Be the salient story
Simon Staffans // Evolving Media 