Since the pandemic struck last spring, we’ve all been getting increasingly used to handling things online. I don’t know about you, but I’ve spent hours upon hours in Teams, Hangouts, Skype, Zoom and so on – sometimes for the better, sometimes for the worse.

As the world moved into seclusion and lock-downs in March and April, we at ReThink decided we should use our core competences to better these experiences for people and companies. With decades of experience from the world of TV (and radio, online, print etc) we knew we could offer clients unparallelled levels of quality when it came to live streaming and webinars.

Compared to a “regular” TV broadcast, it’s of course a lot lighter of a production, but there are other challenges that arise. Panelists are introduced from around the world, slide shows and showcases need to be presented during the course of the event, the audience should be allowed to engage and discuss, and as everything needs to be as smooth flowing as the most professional live events.

We worked with a number of clients over the course of the spring and the summer, from the startup accelerator EnergySpin to KOSEK, the business accelerator in the Kokkola region. With up to three-camera live production and a strong focus on sound and picture quality, we’ve been able to ensure that the events have been up to the standards of the clients.

During the past few weeks we assisted the Åbo Akademi University with an international Games and Learning webinar, spanning over five hours and including breakout rooms, group work, keynote speakers, panel discussions and industry showcases. Matilda Ståhl, one of the organisers, has a blog post about the experience up here.

This week our work with EnergyVaasa on their Co-creation video campaign culminated in a live webinar where the campaign, the newly designed logo and the updated homepages were revealed and discussed. The video can be seen here, and the live event will soon be up on the EnergyVaasa YouTube-channel.

In short, what we see is that online and live streaming is here to stay. It is however absolutely crucial to ensure the quality of all the different parts of a webinar – from content to image quality, from sound quality to the overall experience of the participants. Using our extensive experience from live events, television and so on, we are able to offer just that – along with media training and a fair amount of coaching and advice along the way.

We’re also increasingly interested in reverse-hacking the experience of attending live streamed events. How can we use these possibilities to tell stories and engage audiences in new ways, ways that haven’t been tried before? An exciting new area that we are eager to explore!

2 thoughts on “A World of Webinars

  1. Hi Simon,

    Thanks so much for this post – I can see that it’s a very useful skillset to have to organise these events, and there’s lots of food for thought here. Coming from a broadcaster, and having taken part in a lot of ‘home office’ presentations, I know that we can sometimes forget that ‘off air’ you still need to have a structure and a script to make such an event work.

    Krishan

    Krishan Arora

    SBS Int’l Content Consultant (London)

    +44 7808 147 518

    Mixing Media

    TW: @krishanarora17

    From: Simon Staffans // Evolving Media Reply to: Simon Staffans // Evolving Media Date: Thursday, 12 November 2020 at 10:19 To: Krishan Arora Subject: [New post] A World of Webinars

    Simon Staffans posted: ” Since the pandemic struck last spring, we’ve all been getting increasingly used to handling things online. I don’t know about you, but I’ve spent hours upon hours in Teams, Hangouts, Skype, Zoom and so on – sometimes for the better, sometimes for the wor”

    • Krishan, hi – thank you for your comment. Really glad you found this useful. This was very much a brief sum-up of the experiences we’ve had over the past few months that didn’t necessary go into more detail and suggestions for best practices when it comes to live streaming production. Perhaps I should do a write up of the most important of those points as well… Since yeah, just because it’s “only online” and the underlying expectation of the audience might be less, it’s no reason not to deliver as high-quality an experience as possible. For me, it’s quite the opposite – a golden opportunity to stand out in a positive way among the rest, giving a great lasting impression.

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