The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
media consumption
Evolving Media – the Podcast
This week saw the birth of a new podcast, aptly named Evolving Media (yeah, the same as this blog. I might have a slight lack of imagination when it comes to naming things). The podcast solution feels quite natural to me, seeing as I spent my formative years as a radio show host. Audio has…Read more Evolving Media – the Podcast
8 hours of media consumption per day
I know I'm in the television and cross media business, and I should be thrilled that people are availing themselves of an increasing amount of media. I should, but in truth, I'm not. A recent survey foretells that US citizens will consume an average of 8 hours of media per day by 2013. Of that,…Read more 8 hours of media consumption per day
