One Year in Now Media 2013 Edition

We're nearing the end of the year, and keeping with the tradition of the past couple of years I've compiled a curation of this blog and other blog posts I've written. The posts are combined with interviews with some of the sharpest minds in the multi platform and transmedia field - Christy Dena, Jeff Gomez,…Read more One Year in Now Media 2013 Edition

The Art of Getting It

This is a brief post I wrote for the Media Writers Association, a new start-up I'm involved in which is focusing on connecting events with writers for increased awareness and traction. If I had a euro for everytime I’ve heard someone lambast a buyer, a producer, a commissioner or a head of programming for ”not…Read more The Art of Getting It

On Transmedia

Last week I participated (for a brief while, due to not-very-compatible time zones) in a Transmedia Coalition Think Tank hosted by some very capable people in the field. The purpose of the Think Tank was ”to have a frank but constructive dialog about the term "transmedia."”. When I had to drop off, we’ve only just…Read more On Transmedia

Filmteractive conference, Poland

I have been graciously invited to come speak at the 2013 edition of the Filmteractive conference, to be held in Lodz, Poland on the 25-26 September. It promises to be a couple of interesting days, as we’ll hear about everything from cutting edge second screen solutions from ExMachina to the art of including brands in…Read more Filmteractive conference, Poland

Branded content – one way forward

One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward

Word of mouth – an essential ingredient

An essential issue for transmedia projects is word-of-mouth. It is of course essential for any other project as well, but especially for transmedia projects as their eventual success is often quite dependent on audience engagement and interaction. With regards to this, there are few things as effective as word-of-mouth marketing to foster audience engagement. To…Read more Word of mouth – an essential ingredient

Organizations and transmedia – it all makes sense

I just read a great post by James Carter over on ArtsFWD, where he very correctly identified the benefits for arts organizations when it comes to using transmedia storytelling methods to find new ways to market their projects, interact with audiences and ”never be dark” (i.e. constantly provide relevant output in different forms). I’ve been…Read more Organizations and transmedia – it all makes sense