Story propagation – what creators can learn from marketing

I’m a great believer in learning from trades other than your own. Never has this been more important than now, when a content creator would need to be a great storyteller to have a story to gather an audience around, a good programmer to be able to augment the story with tech that enhances the…Read more Story propagation – what creators can learn from marketing

The art of limiting

File this brief post under ”basic things that are really good to keep in mind at all times”. When it comes to cross media creation and transmedia storytelling development, the sky is the limit. You could make a good case for almost any media platform to be included. You could develop strategies for all existing…Read more The art of limiting

Transmedia – different fields, different uses

When I pitch projects to possible buyers, possible customers or possible collaborators, I frequently refrain from using the term ”transmedia”. I’ve found that it often interferes with discussions, moving it into a debate around definitions or general practices, rather than letting the talking focus on the project at hand. That, or it is (still) met…Read more Transmedia – different fields, different uses

Be the calm in the noise

When I’ve done talks and workshops for different groups of students in different countries lately, there’s one thing in particular that has struck me. I’ve shown quite a few innovative and successful examples of projects that are in the transmedia vein and are focusing on audience engagement. However, these case studies are always followed by…Read more Be the calm in the noise

The art of predicting the future

I’m a habitual blogger. When I feel I have something to share that might be of use to someone else, I write a blog post about it. Most often it is something rooted in something I’ve attended or some project I’ve been working on and challenges and solutions I’ve encountered while working on it. Sometimes…Read more The art of predicting the future

MIPTV, MIPFormats and MIP Digital – a reflection

Things seemed a bit quieter this time around. Where there’s usually a throng of busy TV industry people, elbows being of better use than feet for propelling oneself forward, this time there was ample space almost everywhere. On the other hand the new incentives from the MIP-organizers – the MIP Cube and the MIP Digital…Read more MIPTV, MIPFormats and MIP Digital – a reflection

Funding cross platform content in 2014

One of the things I’ve been most curious about as I’ve seen the rise of cross platform content, transmedia practices and the need to cater for an increasingly active audience over the past few years, is the urgent need for projects to achieve financial sustainability. Coming from the world of television, I believe the chances…Read more Funding cross platform content in 2014

One Year in Now Media 2013 Edition

We're nearing the end of the year, and keeping with the tradition of the past couple of years I've compiled a curation of this blog and other blog posts I've written. The posts are combined with interviews with some of the sharpest minds in the multi platform and transmedia field - Christy Dena, Jeff Gomez,…Read more One Year in Now Media 2013 Edition

The Art of Getting It

This is a brief post I wrote for the Media Writers Association, a new start-up I'm involved in which is focusing on connecting events with writers for increased awareness and traction. If I had a euro for everytime I’ve heard someone lambast a buyer, a producer, a commissioner or a head of programming for ”not…Read more The Art of Getting It

On Transmedia

Last week I participated (for a brief while, due to not-very-compatible time zones) in a Transmedia Coalition Think Tank hosted by some very capable people in the field. The purpose of the Think Tank was ”to have a frank but constructive dialog about the term "transmedia."”. When I had to drop off, we’ve only just…Read more On Transmedia