MIPTV, MIPFormats and MIP Digital – a reflection

Things seemed a bit quieter this time around. Where there’s usually a throng of busy TV industry people, elbows being of better use than feet for propelling oneself forward, this time there was ample space almost everywhere. On the other hand the new incentives from the MIP-organizers – the MIP Cube and the MIP Digital…Read more MIPTV, MIPFormats and MIP Digital – a reflection

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Filmteractive conference, Poland

I have been graciously invited to come speak at the 2013 edition of the Filmteractive conference, to be held in Lodz, Poland on the 25-26 September. It promises to be a couple of interesting days, as we’ll hear about everything from cutting edge second screen solutions from ExMachina to the art of including brands in…Read more Filmteractive conference, Poland

Branded content – one way forward

One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward

Organizations and transmedia – it all makes sense

I just read a great post by James Carter over on ArtsFWD, where he very correctly identified the benefits for arts organizations when it comes to using transmedia storytelling methods to find new ways to market their projects, interact with audiences and ”never be dark” (i.e. constantly provide relevant output in different forms). I’ve been…Read more Organizations and transmedia – it all makes sense