Year 2013 – The Projects

So, as you might’ve noticed, I released a look at the past year and a look ahead to 2014 just before Christmas – ”One Year In Now Media 2013 Edition”. It contains among other things interviews with a lot of brilliant and interesting people, who’ve kindly shared their thoughts on the past twelve months and…Read more Year 2013 – The Projects

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It’s the new style – producing in a multiplatform and interactive world

This spring is proving to be an interesting one, if you’re a storyteller focusing on multiplatform storytelling, online storytelling, interactive storytelling or just about any kind of storytelling that expands on more traditional forms of the same. I’ve already talked quite enough about ”Defiance”, for instance here, but it will be extremely interesting to see…Read more It’s the new style – producing in a multiplatform and interactive world

Branded content – one way forward

One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward