miptv

On the future of media and audiences

I’ve never been labeled a ”futurologist” before, but last week I was. I had been invited to talk on a panel at MIPTV under this banner. Three of us – me, Eric Scherer from France Television and Bill Baggelaar, SVP of Tech production and Post-production at Sony – were tasked with commenting on the trends…Read more On the future of media and audiences

MIPTV, MIPFormats and MIP Digital – a reflection

Things seemed a bit quieter this time around. Where there’s usually a throng of busy TV industry people, elbows being of better use than feet for propelling oneself forward, this time there was ample space almost everywhere. On the other hand the new incentives from the MIP-organizers – the MIP Cube and the MIP Digital…Read more MIPTV, MIPFormats and MIP Digital – a reflection

Branded content – one way forward

One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward