Transmedia. It’s like that word that you know should fit perfectly to describe what you’re trying to convey, and you know what letter it starts with, but there’s just no way that you can remember it right now. So you let it slide, confident that ”it’ll come back to you” at some point. Right now,…Read more Talking transmedia
transmedia storytelling
It’s the new style – producing in a multiplatform and interactive world
This spring is proving to be an interesting one, if you’re a storyteller focusing on multiplatform storytelling, online storytelling, interactive storytelling or just about any kind of storytelling that expands on more traditional forms of the same. I’ve already talked quite enough about ”Defiance”, for instance here, but it will be extremely interesting to see…Read more It’s the new style – producing in a multiplatform and interactive world
Branded content – one way forward
One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward
The Three ”T”:s – TV, Twitter and Transmedia
So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According to a Nielsen and SocialGuide study, tweeting about a show has an effect on the popularity of a show. A 4.2 increase in Twitter activity…Read more The Three ”T”:s – TV, Twitter and Transmedia
The Green House Effect
Following up on my previous post and a conversation I had with a colleague, I thought I’d share an analogy with you guys. See, this is what transmedia storytelling is about: Yup, it’s a green house. And it’s a transmedia project at the same time. What you need to do is build a stable structure…Read more The Green House Effect
Organizations and transmedia – it all makes sense
I just read a great post by James Carter over on ArtsFWD, where he very correctly identified the benefits for arts organizations when it comes to using transmedia storytelling methods to find new ways to market their projects, interact with audiences and ”never be dark” (i.e. constantly provide relevant output in different forms). I’ve been…Read more Organizations and transmedia – it all makes sense
Five transmedia projects – February 2013
These are exciting times. New transmedia projects are cropping up left and right and the debate over ”what the definition of transmedia is?” seems to have taken a bit of a step back. All in all it feels like we’re slowly – or perhaps rapidly; these are things that can better be assessed in hindsight…Read more Five transmedia projects – February 2013
Are you a transmedia solo artist, rock band or what?
A couple of years ago I wrote a post on transmedia, examining a comparison that Jeff Gomez often sports; the one of likening transmedia to a symphony orchester, where you have a great number of different instruments – or media platforms – that need to be conducted in precisely the right way in order for…Read more Are you a transmedia solo artist, rock band or what?
Loud and clear – “Authentic in All Caps”
My background is partly in radio. That’s where I started out, aeons ago, working for youth stations, gradually becoming better and better at what I was doing (and interspersing with work at newspapers, tv etc). Working with audio has always been a penchant of mine. I remember vividly the many hours spent creating a Monty…Read more Loud and clear – “Authentic in All Caps”
Entertainment Master Class – television on the move
I was graciously invited to come and talk to the Oslo-edition of the Entertainment Master Class 2013. It’s a course that seems to have a lot to offer professionals within the TV industry; if nothing else, it’s interesting to see that several of the participants are coming back for a second or even third stint…Read more Entertainment Master Class – television on the move
Simon Staffans // Evolving Media 