transmedia storytelling

One Year in the world of Transmedia and Multiplatform Storytelling

Following up on my curation of my blog from last year - "One Year In Transmedia" - I today published "One Year In Now Media". It's a curation of this blog, with a number of articles divided into subsections according to topic. It's available for free on Slideshare on a Creative Commons license. I'm very…Read more One Year in the world of Transmedia and Multiplatform Storytelling

The audience conundrum

I had a conversation with the quite brilliant Tishna from Power to the Pixel, while we both were attending the Future Media 2.0 conference in Riga, Latvia. It concerned the delicate question of how to actually nurture an audience, and what lines there were that could be crossed but probably should not be crossed. In…Read more The audience conundrum

Future Media 2.0 – some thoughts

First Motion, a pan-Baltic area EU project, organised a conference this week in Riga, Latvia, and were kind enough to invite me to attend and take part in a panel discussion on funding and transmedia. From two pretty packed days, here are some thoughts I had: Transmedia, cross media, multiplatform – no matter what you…Read more Future Media 2.0 – some thoughts

Da Vinci on Transmedia

All is not Da Vinci that appears to be Da Vinci; scroll to the end of the text for full disclosure. I’ve been reading a bit about the genius that was Leonardo Da Vinci these past weeks; his life, his innovations and his pure brilliance. I will admit this might have something to do with…Read more Da Vinci on Transmedia

Keeping the audience channel ON

I had an article published on MIPBlog earlier today, where I talked a bit about the fact that the audience increasingly is becoming one of your channels for reaching a greater audience. A channel to be nurtured, to be harnessed and to be allowed to grow, sometimes even without 100% 24/7 control. Matt Campion of…Read more Keeping the audience channel ON

Transmedia – knitting brands and television together

At the London Transmedia Fest at the end of October – an event put on by DMIC, Ogilvy and other parties – the power of brands was readily apparent. As commissioning budgets dwindle, producers worldwide are looking for new ways of funding content, and one of the more attractive options is brand integration. The challenge…Read more Transmedia – knitting brands and television together

London Transmedia Fest 2012

The London Transmedia Fest event has concluded, with one day of branding and storytelling in focus and another day with the Future Media Bootcamp (where I talked a bit on new funding models), a TV Hackathon and an Immersive Writing Lab. On Friday it became quite apparent that there is a very tangible interest in…Read more London Transmedia Fest 2012

MIPCOM 2012 – it’s getting there

So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction. Yes, there is a lot – an enormous amount – of content that is as content has been for quite some time already; game shows,…Read more MIPCOM 2012 – it’s getting there

Transmedia in Cannes – Three Wishes

It’s that time of the year again. Time for us northerners to stop despairing just because Winter Is Coming, and jump on a plane for a week of frenzy on the Riviera. It’s MIPCOM time (and MIPJunior as well, of course) and this year it looks to be more interesting for me than ever before.…Read more Transmedia in Cannes – Three Wishes

Reflections on transmedia – Nordic Panorama edition

I’ve spent this weekend up in Oulu to attend the Nordic Panorama festival for documentaries and short films, and more precisely to act as a consultant at the Transmedia Hackathon that Laura Marie Kiralfy put on there via her Encounters project. The company I work for, MediaCity Finland, also played host to the 2nd Nordic…Read more Reflections on transmedia – Nordic Panorama edition