Internal structure that makes external sense

In an earlier post I talked about the Ask as a fundamental part of any project, and of the need to be aware of what Asks we make of collaborators, partners, possible funders and not least ourselves. This post will look at another need, one that predates those Asks and give them the sound foundation…Read more Internal structure that makes external sense

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Story propagation – what creators can learn from marketing

I’m a great believer in learning from trades other than your own. Never has this been more important than now, when a content creator would need to be a great storyteller to have a story to gather an audience around, a good programmer to be able to augment the story with tech that enhances the…Read more Story propagation – what creators can learn from marketing

Seven hands-on transmedia tips

I’ve been approached to hold workshops a a couple of universities in the past week, and I’ve had to quite radically change my approach to suit the needs of students who are right now working on their very first cross media (or perhaps even transmedia) projects. One slide I felt I had to put in…Read more Seven hands-on transmedia tips