These past couple of days I was kindly invited to BoostHBG, an organisation doing great things for the cross- and transmedia practicioners (and VR producers and short film producers etc and so on) in the south of Sweden. My mission was to help some projects a little bit further along the way to fruition. The…Read more Starting a project? Feeling less than sure? Read this.
Lately I’ve read a couple of articles on failing, which have echoed something I’ve felt for some time now. See, I’ve been preaching that failing is no disaster, that as long as we learn from our mistakes we shouldn’t be worried about not getting where we’re aiming to get. What I’m a bit worried about…Read more The good and bad of failing
Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to tell compelling stories over more than one media, in ways that engages and immerses the audience and utilize the strengths of…Read more Possibly impossible – the challenging art of looking past what is possible to what is probable
I’ve pitched enough ideas and projects and tenders to enough possible buyers and collaborators and clients to know that one of the most important things to do is to NOT confuse them. As one of the hardest working sellers I know use to say – selling IP to someone as reluctant as your average media…Read more Bringing convergence to the people
Nuno Bernardo has just released his second book on how to produce transmedia. Titled ”Transmedia 2.0 – How to Create an Entertainment Brand using a Transmedial Approach to Storytelling”, it’s an in-depth look at why transmedia storytelling methods can give creators and producers a decisive edge when it comes to standing out among the crowd…Read more Transmedia 2.0 – a review
One discussion I had at Input 2014 arose from a Twitter conversation I’d had with people attending the Mobile West Africa conference in Lagos, Nigeria. There, the mobile penetration is quite amazing, and mobile reportedly counts for 9.5% of Nigeria’s total GDP. The truth I realized while talking about how youth in Nigeria use mobile…Read more To belong and be unique – how transmedia can help
I’m a great believer in learning from trades other than your own. Never has this been more important than now, when a content creator would need to be a great storyteller to have a story to gather an audience around, a good programmer to be able to augment the story with tech that enhances the…Read more Story propagation – what creators can learn from marketing