Lean content creation – together with the audience

I’ve been fascinated by the lean development principles for quite some time. It is something that feels very right, very modern and very effective, even if the principles and the way of working might take some time getting used to and embracing – more or less time, depending on what kind of company you’re working…Read more Lean content creation – together with the audience

On the importance of long term thinking

Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…Read more On the importance of long term thinking

How to make the good sh*t (and profit in the long run)

I read a recent post today, a post that told some uncomfortable truths about where media is heading, why, and what there is to be done about it (which is not much, at least not if the media industry is continuing down the road it is at the moment). Joshua Topolsky, of The Verge and…Read more How to make the good sh*t (and profit in the long run)

On the future of media and audiences

I’ve never been labeled a ”futurologist” before, but last week I was. I had been invited to talk on a panel at MIPTV under this banner. Three of us – me, Eric Scherer from France Television and Bill Baggelaar, SVP of Tech production and Post-production at Sony – were tasked with commenting on the trends…Read more On the future of media and audiences

The Creative Society

There are trends in today’s world, and there are things that could be better described as mega-trends. One of them is – building on things I’ve discussed in posts on this blog over the past few weeks, months and years – the notion of a creative society. Everywhere we look, creativity is lauded, creativity is…Read more The Creative Society

Only as strong as your weakest link

  When developing stories and projects and creating and producing content today, the temptations are endless. Today we no longer need to ’only’ write a book or ’only’ create a movie script, the possibilities are manifold and the possible rewards huge. On this blog I’ve been promoting the principles and methods of – well, call…Read more Only as strong as your weakest link

Rebooting our creative minds – are we worthy of an audience?

  Over the past few weeks I’ve been writing about some principles I feel are crucial for anyone creating stories and content today, while hoping to reach and engage people with said stories and content. There are many ways for us to look at what we’re doing. There are many tips and tricks to keep…Read more Rebooting our creative minds – are we worthy of an audience?

Solid economics in a fluid content world

Following up on my last post, the post on using layered storytelling as a way of coping with reaching and engaging people in today’s world, I promised some brief thoughts on one of the things we’re all concerned about – money. How do we get a credible revenue stream from our stories? When we have…Read more Solid economics in a fluid content world

Layered storytelling – the art of the future

I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…Read more Layered storytelling – the art of the future

Creating a Community From Scratch

It doesn’t matter who we are, we all want the same thing. If we’re documentary filmmakers or marketing professionals, if we’re experience designers or PR managers at BigCorp. What we really really want is to create something that builds a community. This community should, in an ideal world, also have a number of ideal traits…Read more Creating a Community From Scratch