For the fifth episode of The Evolving Media Podcast I got in touch with Angela Natividad from Hurrah.gg, the world’s first creative agency devoted 100% to e-sports. Angela is an enigma and one of the more creative and innovative persons I have the pleasure of knowing, and her knowledge of the world of online gaming – be it in esports form, gaming form or streamer form – is formidable. I’ve always found the field hugely interesting (ever since playing Commando on the C64 in the heady days of the 1980s, Rob Hubbard midi-soundtrack blasting full throttle) and see for instance Twitch-streamers as prime examples of how to interact with an audience in 2018.
It was with great pleasure I talked to Angela about these challenges and possibilities – so for anyone interested in dipping their toes in the waters of esports and intense audience interaction, look no further. As always, comments are welcome!