Only as strong as your weakest link

  When developing stories and projects and creating and producing content today, the temptations are endless. Today we no longer need to ’only’ write a book or ’only’ create a movie script, the possibilities are manifold and the possible rewards huge. On this blog I’ve been promoting the principles and methods of – well, call…Read more Only as strong as your weakest link

Rebooting our creative minds – are we worthy of an audience?

  Over the past few weeks I’ve been writing about some principles I feel are crucial for anyone creating stories and content today, while hoping to reach and engage people with said stories and content. There are many ways for us to look at what we’re doing. There are many tips and tricks to keep…Read more Rebooting our creative minds – are we worthy of an audience?

Solid economics in a fluid content world

Following up on my last post, the post on using layered storytelling as a way of coping with reaching and engaging people in today’s world, I promised some brief thoughts on one of the things we’re all concerned about – money. How do we get a credible revenue stream from our stories? When we have…Read more Solid economics in a fluid content world

Layered storytelling – the art of the future

I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…Read more Layered storytelling – the art of the future

Creating a Community From Scratch

It doesn’t matter who we are, we all want the same thing. If we’re documentary filmmakers or marketing professionals, if we’re experience designers or PR managers at BigCorp. What we really really want is to create something that builds a community. This community should, in an ideal world, also have a number of ideal traits…Read more Creating a Community From Scratch

Earning the trust of your audience

The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…Read more Earning the trust of your audience