In this post we’ll look at a couple of important facets to take into consideration when looking at your project from an outreach and engagement perspective. I’ve tried out several different terms but the ones I feel mirror these facets the best are Intensity and Polarisation. Polarisation is quite self-evident - is your project one…Read more Reach, visibility and engagement part four – intensity and polarisation
engagement
Learning from virtual worlds
I really do like when people say or write things that I find are absolutely 100% true, and useful to boot. In an article about Branded Virtual Worlds (i.e. Habbo, or why not Hello Kitty Online, or any other franchise branching out into the virtual world) the emphasis was, naturally, on virtual worlds, but many…Read more Learning from virtual worlds