For the fifth episode of The Evolving Media Podcast I got in touch with Angela Natividad from Hurrah.gg, the world's first creative agency devoted 100% to e-sports. Angela is an enigma and one of the more creative and innovative persons I have the pleasure of knowing, and her knowledge of the world of online gaming…Read more E-sports, gaming, streaming – an in-depth talk with Angela Natividad
The Changing World of Documentary Filmmaking
In the fourth episode of my Evolving Media Podcast we dive into the world of documentary filmmaking. It's a world that is facing a lot of challenges, and in this episode we try to make sense of the things we're facing today. Have a listen, and share onward if you find it interesting! The…Read more The Changing World of Documentary Filmmaking
The Collective Journey and the Narrative Reversal
The third episode of The Evolving Media Podcast just dropped. It's a highly interesting and instructive talk with Jeff Gomez of Starlight Runner Entertainment, who've been championing the notion of a Collective Journey taking over from the classic Hero's Journey when it comes to experiencing and engaging with stories. In this talk, we go into…Read more The Collective Journey and the Narrative Reversal
Reaching people the right way
The second episode of The Evolving Media Podcast dropped on Friday. We're continuing our exploration of where the field of media is heading and what we as creators and producers can do to reach audiences better, engage with them and start cultivating more long-standing relationships. In Episode 2 I'm talking to Mike Monello from Campfire…Read more Reaching people the right way
Evolving Media – the Podcast
This week saw the birth of a new podcast, aptly named Evolving Media (yeah, the same as this blog. I might have a slight lack of imagination when it comes to naming things). The podcast solution feels quite natural to me, seeing as I spent my formative years as a radio show host. Audio has…Read more Evolving Media – the Podcast
The art of putting ones money where ones mouth is
Content is King, was what I heard ages and ages ago as I took some of my first fledgling steps into the transmedia storytelling world of that time, and it rang very true then. Context is King, was the next rallying cry heard from the people in the media industry with their gaze firmly trained…Read more The art of putting ones money where ones mouth is
It’s going down – the struggle to adapt to a Brave New World
I’ve been involved in the media industry for close to 30 years already (yup, that number is a bit scary, I admit). Granted, I started out at a very young age. Still, I’ve been creating and producing stuff for most platforms you could think of, from publishing to radio, from TV to online, from mobile…Read more It’s going down – the struggle to adapt to a Brave New World
Snake oil and divine opportunities – how media is evolving
As readers of this blog might’ve noticed, I’m somewhat focused on where we’re heading, especially with regards to the world of media. As almost everything is becoming media-ized, and as media itself is making its way into more and more facets of our daily lives, I believe we’re heading into partly promising but at the…Read more Snake oil and divine opportunities – how media is evolving
Playing to the masses
Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses
The day marketing grew up
It’s in the air. Can you feel it? That whiff of… well, crumbling pillars, decay and the blossoming of something new. I might be imagining things, but I’d like to think I’m not. Since we kicked off our own company in the spring of 2016 we’ve been involved in our fair share of marketing efforts.…Read more The day marketing grew up
Simon Staffans // Evolving Media 