One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward
Defiance – defying the odds
I will admit I was at times being a bit sceptical towards ”Defiance”, the transmedia project from Syfy. I felt it could be great, but at the same time I was afraid of being let down (again), or having to witness a project where everyone involved decided to try too much and achieving too little.…Read more Defiance – defying the odds
MIPTV and MIPCube 2013 – a brief review
I’ll be keeping this short and to the point, as I’m swamped with things to take care of in the aftermath of MIP. First, I have to note a slight sense of disappointment. I do not feel the television industry is moving with the times, to the extent I feel the industry would need to.…Read more MIPTV and MIPCube 2013 – a brief review
MIPFormats Day Two
Short post from yesterday, which saw the second day of MIPFormats conclude to make way for MIPTV today. I only attendend some of the conferences as I was running between meetings, but here are some things I took away with me: - That one original show that will be big and shiny and 9pm on…Read more MIPFormats Day Two
MIPFormats Day One
The MIPFormats 2013 edition kicked off yesterday at the Palais des Festivals in Cannes. The format business is a booming one, for good and for bad (but mostly for good). The good part is that producers can get the formats they create on air in any which one territory in the universe, if the ideas…Read more MIPFormats Day One
Word of mouth – an essential ingredient
An essential issue for transmedia projects is word-of-mouth. It is of course essential for any other project as well, but especially for transmedia projects as their eventual success is often quite dependent on audience engagement and interaction. With regards to this, there are few things as effective as word-of-mouth marketing to foster audience engagement. To…Read more Word of mouth – an essential ingredient
MIPFormats and MIPTV – is it on?
To my delight I’ve seen a lot of great transmedia-related projects turning up left and right in the TV business over the past months. One of the most obvious is of course ”Defiance”, which for the first time tries to blend an MMO 3rd person shooter with a scifi TV series and let the two…Read more MIPFormats and MIPTV – is it on?
The Three ”T”:s – TV, Twitter and Transmedia
So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According to a Nielsen and SocialGuide study, tweeting about a show has an effect on the popularity of a show. A 4.2 increase in Twitter activity…Read more The Three ”T”:s – TV, Twitter and Transmedia
The Green House Effect
Following up on my previous post and a conversation I had with a colleague, I thought I’d share an analogy with you guys. See, this is what transmedia storytelling is about: Yup, it’s a green house. And it’s a transmedia project at the same time. What you need to do is build a stable structure…Read more The Green House Effect
Organizations and transmedia – it all makes sense
I just read a great post by James Carter over on ArtsFWD, where he very correctly identified the benefits for arts organizations when it comes to using transmedia storytelling methods to find new ways to market their projects, interact with audiences and ”never be dark” (i.e. constantly provide relevant output in different forms). I’ve been…Read more Organizations and transmedia – it all makes sense
Simon Staffans // Evolving Media 