transmedia

The Age of the Storyteller

I think we can all agree that these are challenging times for storytellers. Times brimming with opportunity for sure, but also pretty challenging. As we’ve discussed in previous posts over the past years, there are a lot of things to take into consideration and a lot of crossroads where choosing the right path – or…Read more The Age of the Storyteller

Five focus areas for successful multiplatform storytelling

SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for. This, in turn, means more complexity to the project and a lot more work. The upside is that we can arrive…Read more Five focus areas for successful multiplatform storytelling

Making stories together

Have you felt it? I’m thinking you have, but perhaps you haven’t really identified it, or put it into context with regards to what you youself is working on. The feeling of being part of something bigger than yourself – a community, a group, a niche, a gathering, a tribe… A ”we” instead of necessarily…Read more Making stories together

Visualizations and layers – storytelling evolving

While researching methods from around the world, in order to see how I can incorporate the best practices into my daily work, I’ve stumbled upon a great number of interesting solutions, methods and principles. One of these, that I felt resonated very clearly with the post I wrote last week about ”Layered Storytelling”, is an…Read more Visualizations and layers – storytelling evolving

Earning the trust of your audience

The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…Read more Earning the trust of your audience

Media and Us – An Interview With Jeff Gomez

This is an excerpt of Starlightrunner's CEO Jeff Gomez' contribution to "One Year in Now Media vol V". Where do you feel the media world is at the moment, and how has it evolved in 2015? I’m fascinated with how young people are using media as an extension of identity. Because we can touch and…Read more Media and Us – An Interview With Jeff Gomez

Blowing up silos – the evolution of media is just beginning

I’ve been fortunate enough to be in a position where I get called in every now and then to help different productions, creators, companies, producers and other stakeholders in their development work. The stuff I work on ranges from corporate storytelling via academia to pure entertainment content, on all possible platforms (though rarely all at…Read more Blowing up silos – the evolution of media is just beginning

One Year in Now Media – 2015

So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015

The art of finding an audience

Almost to the day a year ago I wrote a post on audience engagement, talking about five points I believe are essential when it comes to reaching the point of meaningful interaction with an engaged audience, and the harnessing of that power in the long run. I still stand by my points from that post,…Read more The art of finding an audience