When I examine the craft of the creator - or the storyteller, the producer or whatever other term you want to use – bridge building comes to mind. What we are, essentially, trying to do is build a bridge. It’s a bridge that is constructed between the stories and the content we’ve come up with…Read more Storyteller and bridge builder
Author: Simon Staffans
Be there for your audience
From time to time I’m called in to the Finnish Broadcasting Company to sit in as an ”expert” on their social media panel – basically discussing the latest going ons in the world of social media, what new solutions or services are out there, what the most talked about topics are, and why we should…Read more Be there for your audience
Creating a future through stories
The future is here. You might not recognize it yet, not know it yet, but it travels with you whereever you go. You hold the future in you, and it is yours to mould and shape into whatever you want it to be. We’re living in uncertain times. Refugees and migrants, economic hardships and war,…Read more Creating a future through stories
Media and Us – An Interview With Jeff Gomez
This is an excerpt of Starlightrunner's CEO Jeff Gomez' contribution to "One Year in Now Media vol V". Where do you feel the media world is at the moment, and how has it evolved in 2015? I’m fascinated with how young people are using media as an extension of identity. Because we can touch and…Read more Media and Us – An Interview With Jeff Gomez
Blowing up silos – the evolution of media is just beginning
I’ve been fortunate enough to be in a position where I get called in every now and then to help different productions, creators, companies, producers and other stakeholders in their development work. The stuff I work on ranges from corporate storytelling via academia to pure entertainment content, on all possible platforms (though rarely all at…Read more Blowing up silos – the evolution of media is just beginning
One Year in Now Media – 2015
So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015
The storyteller evolved – the fluid and authentic validator
Last week I had the pleasure of talking at the Documentary Campus Masterschool in Cologne. I’d been asked to speak about things transmedia (which is a term I still find myself using, not for pitching but definitely in my own development work) and multiplatform, and how to use these methods and ways of thinking to…Read more The storyteller evolved – the fluid and authentic validator
Using the user – developing content in 2015
I wrote a post a couple of weeks ago endorsing the building of personas as a tool for content creators. I had a number of positive responses to the post, from people in the academic world as well as people from the creation side of the content business. Since a major reason I got in…Read more Using the user – developing content in 2015
The Great Narrative pt II
Some weeks ago, having just returned from summer vacation, I wrote a piece on what I termed ”The Great Narrative”. My point was simply that stories matter, and the stories we choose to tell and the way we choose to tell them matter even more. This goes doubly for the world of today, when the…Read more The Great Narrative pt II
Think inside your boxes – find new ways to reach and engage an audience
Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in new ways regarding platforms and tools and possibilities. For Jay, this is about looking at platforms…Read more Think inside your boxes – find new ways to reach and engage an audience
Simon Staffans // Evolving Media 