It’s the new style – producing in a multiplatform and interactive world

This spring is proving to be an interesting one, if you’re a storyteller focusing on multiplatform storytelling, online storytelling, interactive storytelling or just about any kind of storytelling that expands on more traditional forms of the same. I’ve already talked quite enough about ”Defiance”, for instance here, but it will be extremely interesting to see…Read more It’s the new style – producing in a multiplatform and interactive world

Branded content – one way forward

One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward

The Three ”T”:s – TV, Twitter and Transmedia

So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According to a Nielsen and SocialGuide study, tweeting about a show has an effect on the popularity of a show. A 4.2 increase in Twitter activity…Read more The Three ”T”:s – TV, Twitter and Transmedia

Torrents in exchange for personal data, collaboration

I conducted a mini-poll yesterday, as a follow-up to a blog post I wrote on the need for creators to get creative around torrenting and piracy. This is how I thought and the results of the poll (disclaimer – I’m aware this might not hold up to full scientific scrutiny, so take all of this…Read more Torrents in exchange for personal data, collaboration

Substituting piracy for exchange of favors?

Following up on discussions I've had with some people after my previous post on piracy, I've decided to check with you, the users, some theories. I.e., I believe the currencies we're working with will be different in the future - $$ and €€ will not be the only thing worth something to providers of content…Read more Substituting piracy for exchange of favors?