MIPCOM 2013 – thoughts and reflections

I just landed back from a week of TV, online, second screen, contentcontentcontent and all the other things that a regular MIP week in Cannes consists of. This year one of the main strands of talks and discussions was on ”The Golden Age of Television”, which we apparently are living in right now. And yes,…Read more MIPCOM 2013 – thoughts and reflections

Filmteractive conference, Poland

I have been graciously invited to come speak at the 2013 edition of the Filmteractive conference, to be held in Lodz, Poland on the 25-26 September. It promises to be a couple of interesting days, as we’ll hear about everything from cutting edge second screen solutions from ExMachina to the art of including brands in…Read more Filmteractive conference, Poland

Nordic Transmedia Meetup and Nordic Game 2013

The most prevalent feeling I have of attending the Nordic Transmedia Meetup and Nordic Game in Malmö, Sweden last week is one of ”so, we’ve finally arrived!”. See, some years ago when I was introduced – and for the first time actually grasped – the concept of transmedia (according to a definition I, like all…Read more Nordic Transmedia Meetup and Nordic Game 2013

Talking transmedia

Transmedia. It’s like that word that you know should fit perfectly to describe what you’re trying to convey, and you know what letter it starts with, but there’s just no way that you can remember it right now. So you let it slide, confident that ”it’ll come back to you” at some point. Right now,…Read more Talking transmedia

It’s the new style – producing in a multiplatform and interactive world

This spring is proving to be an interesting one, if you’re a storyteller focusing on multiplatform storytelling, online storytelling, interactive storytelling or just about any kind of storytelling that expands on more traditional forms of the same. I’ve already talked quite enough about ”Defiance”, for instance here, but it will be extremely interesting to see…Read more It’s the new style – producing in a multiplatform and interactive world

Branded content – one way forward

One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward