I was invited earlier this week to hold a keynote presentation at the Digital4C conference in Barcelona, Spain. The conference brought together a diverse crowd of content creators, scholars, government officials, students, music industry people, game designers… you name it. I held my talk on the subject “Talking Transmedia: Content Development and Monetization” (which I…Read more Digital4C – a reflection
audience engagement
How to make your content work
Let me take a moment and share some simple truths I’ve distilled from a number of years creating content for just about anything – print, radio, television, online, live events… you name it. The most elusive part is to consistently get it just so, and just right, and to know that that “just right” will…Read more How to make your content work
DIY Days
I’ve always been awed by the phenomenon that is the DIY Days. I’ve never attendend myself – one of the drawbacks of living fairly remote – but from what I’ve seen of the action on Twitter, Storify and other social media, and the videos posted from these events, it’s one that is on my bucket…Read more DIY Days
Funding cross platform content in 2014
One of the things I’ve been most curious about as I’ve seen the rise of cross platform content, transmedia practices and the need to cater for an increasingly active audience over the past few years, is the urgent need for projects to achieve financial sustainability. Coming from the world of television, I believe the chances…Read more Funding cross platform content in 2014
Year 2013 – The Projects
So, as you might’ve noticed, I released a look at the past year and a look ahead to 2014 just before Christmas – ”One Year In Now Media 2013 Edition”. It contains among other things interviews with a lot of brilliant and interesting people, who’ve kindly shared their thoughts on the past twelve months and…Read more Year 2013 – The Projects
One Year in Now Media 2013 Edition
We're nearing the end of the year, and keeping with the tradition of the past couple of years I've compiled a curation of this blog and other blog posts I've written. The posts are combined with interviews with some of the sharpest minds in the multi platform and transmedia field - Christy Dena, Jeff Gomez,…Read more One Year in Now Media 2013 Edition
Audience engagement – three approaches
A quick note on a topic we’ve been addressing in several projects of late – that of audience engagement (I've written about it before, here, here and here amongst other posts). These might be obvious points to people, but I wanted to share them as they’ve come to the fore time and again on projects…Read more Audience engagement – three approaches
Simon Staffans // Evolving Media 