An interview with Ingrid Kopp, the director of digital initiatives at Tribeca. (The following interview was for the publication One Year In Now Media Vol IV. Here it is republished in full, complete with the projects mentioned embedded ) You’ve been all over the world in 2014 - what things excited you the most? What…Read more Exploring international interactive storytelling
audience engagement
Transmedia – global and personal
A little less than a week ago I published the annual-wrap-up and looking-ahead-to-next-year publication "One Year In Now Media Vol IV". From the start, four years ago, a central part of the publication has been the interviews with creative and intelligent people from different parts of the media field. This year was no exception, as…Read more Transmedia – global and personal
One Year In Now Media Vol IV
It's out! What is, you ask. Well, the annual curation of my blog posts, combined with interviews with a bunch of people smarter than I am, that's what 🙂 Find it as a free-to-download PDF on the Slideshare link below. And a massive thanks to all the participating creators and producers and all around intelligent…Read more One Year In Now Media Vol IV
Transmedia and the corporate world
One of the things I’ve been doing more of lately than ever before is talk to companies and corporations about their communication strategies and how they approach their own stories. It should probably come as no surprise, since the companies I’m talking to are very much not in the media sphere, that the knowledge about…Read more Transmedia and the corporate world
Taking The First Steps in Transmedia
First, a full disclaimer. I’m writing this post not so much for you, dear reader, as I’m doing it for myself. Let me explain. As I’m increasingly working with people who have no or little experience of transmedia (or even cross media or any of the theories or practices behind multiplatform storytelling), I find myself…Read more Taking The First Steps in Transmedia
Cross media the Adriatic way
I just spent the best part of eleven days in Croatia, four of which were dedicated to the Korcula Cross Media Lab, an initiative created to connect audiovisual people and people in the tourism industry with each other and with experts on everything from transmedia storytelling to SEO to TV production to augmented reality. It’s…Read more Cross media the Adriatic way
Five golden principles of audience engagement
So, what I would like is to continuously create content that resonates deeply with the intended target audience. The would be an audience that takes what I’ve created or helped create to heart, that engages in the way they’re intended to engage and that teaches the creators a thing or ten about their own creation…Read more Five golden principles of audience engagement
Possibly impossible – the challenging art of looking past what is possible to what is probable
Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to tell compelling stories over more than one media, in ways that engages and immerses the audience and utilize the strengths of…Read more Possibly impossible – the challenging art of looking past what is possible to what is probable
Bringing convergence to the people
I’ve pitched enough ideas and projects and tenders to enough possible buyers and collaborators and clients to know that one of the most important things to do is to NOT confuse them. As one of the hardest working sellers I know use to say – selling IP to someone as reluctant as your average media…Read more Bringing convergence to the people
Transmedia 2.0 – a review
Nuno Bernardo has just released his second book on how to produce transmedia. Titled ”Transmedia 2.0 – How to Create an Entertainment Brand using a Transmedial Approach to Storytelling”, it’s an in-depth look at why transmedia storytelling methods can give creators and producers a decisive edge when it comes to standing out among the crowd…Read more Transmedia 2.0 – a review
Simon Staffans // Evolving Media 