Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…Read more On the importance of long term thinking
Recently I’ve been involved in evaluating and consulting on a number of projects touching on transmedia storytelling as well as virtual reality and generally striving to explore new territories and new ways of telling stories and reaching people. A discussion I had with one of the projects led to an analogy that feels truer the…Read more Dancing on the point of a needle – the art of stitching stories together
I read a recent post today, a post that told some uncomfortable truths about where media is heading, why, and what there is to be done about it (which is not much, at least not if the media industry is continuing down the road it is at the moment). Joshua Topolsky, of The Verge and…Read more How to make the good sh*t (and profit in the long run)
I’ve never been labeled a ”futurologist” before, but last week I was. I had been invited to talk on a panel at MIPTV under this banner. Three of us – me, Eric Scherer from France Television and Bill Baggelaar, SVP of Tech production and Post-production at Sony – were tasked with commenting on the trends…Read more On the future of media and audiences
I’ve spent the last few days on the sunny Riviera, immersing myself in MIPFormats, MIPDigital and MIPTV, the biggest market places around when it comes to TV content and, nowadays, increasingly online and mobile and social content as well. I was even invited to take part in a panel, which was interesting – I’ve never…Read more Evolution is around the corner – but when will we turn it?
I’ve had some interesting discussions over the past few days regarding social media and how companies address challenges and issues regarding what’s happening there. We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to…Read more Managing stories
There are trends in today’s world, and there are things that could be better described as mega-trends. One of them is – building on things I’ve discussed in posts on this blog over the past few weeks, months and years – the notion of a creative society. Everywhere we look, creativity is lauded, creativity is…Read more The Creative Society