audience engagement

MIPJunior, MIPCOM and Transmedia Living Lab – a travel log

I’ve spent some time traveling around Europe the past couple of weeks, attending first the bustling MIPJunior and MIPCOM on the Croisette in Cannes, then swiftly flying over to Madrid to speak at Fundacion Telefonica’s event Transmedia Living Lab. The MIPs were as overwhelming as always, especially trying to cram a full week’s worth of…Read more MIPJunior, MIPCOM and Transmedia Living Lab – a travel log

Cross media the Adriatic way

I just spent the best part of eleven days in Croatia, four of which were dedicated to the Korcula Cross Media Lab, an initiative created to connect audiovisual people and people in the tourism industry with each other and with experts on everything from transmedia storytelling to SEO to TV production to augmented reality. It’s…Read more Cross media the Adriatic way

Five golden principles of audience engagement

So, what I would like is to continuously create content that resonates deeply with the intended target audience. The would be an audience that takes what I’ve created or helped create to heart, that engages in the way they’re intended to engage and that teaches the creators a thing or ten about their own creation…Read more Five golden principles of audience engagement

Possibly impossible – the challenging art of looking past what is possible to what is probable

Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to tell compelling stories over more than one media, in ways that engages and immerses the audience and utilize the strengths of…Read more Possibly impossible – the challenging art of looking past what is possible to what is probable

Story propagation – what creators can learn from marketing

I’m a great believer in learning from trades other than your own. Never has this been more important than now, when a content creator would need to be a great storyteller to have a story to gather an audience around, a good programmer to be able to augment the story with tech that enhances the…Read more Story propagation – what creators can learn from marketing

The art of predicting the future

I’m a habitual blogger. When I feel I have something to share that might be of use to someone else, I write a blog post about it. Most often it is something rooted in something I’ve attended or some project I’ve been working on and challenges and solutions I’ve encountered while working on it. Sometimes…Read more The art of predicting the future

Audience engagement – three approaches

A quick note on a topic we’ve been addressing in several projects of late – that of audience engagement (I've written about it before, here, here and here amongst other posts). These might be obvious points to people, but I wanted to share them as they’ve come to the fore time and again on projects…Read more Audience engagement – three approaches